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How to Make Coca Cola Blak

April 1st, 2007

If you have ever tried Coca-Cola Blak, then you probably know that it has a certain coffee flavor to it and is also rather expensive. I happen to have some special experience with this particular product; I was one of a small group of people who had the opportunity to sample this beverage approximately six months before it was ever available for sale in the stores by participating in a market research survey.

After answering some basic screening questions that let the company know that I was a regular consumer of cola-flavored soda drinks, they showed us several previews of what this new Coke product would look like, and even had us choose between two tentative names for the product. Besides “BlaK”, the other name that Coke was considering at the time was “Maqio”. Apparently, “BlaK” eventually received more votes from the survey participants. We also got to vote on the design of the packaging and even had some input regarding the suggested retail price of the final product. I tried to get them to lower their price somewhat from the amount they were suggesting, but even the lowest amount that they let us choose in the online survey seemed a little high.

Upon completion of this paid online market research survey, the company sent us two samples of the product for testing and then had us take another online survey so that we could give them our opinions about the flavor, taste, and perceived value of the product. The product that they shipped to us was contained in two unlabeled glass bottles with letter codes stamped on them. We used the letter codes in the second online survey to confirm that we had actually received the product. As I remember it, the product that I tasted at the time was very similar to the Coca Cola Blak that is in the stores now; it is quite possibly the exact same formula. About one week after completing the second online survey, I received a check the mail for $15 as an honorarium for my time and participation. Not bad for 30 minutes of “work”- I got two free bottles of Coke AND got paid for it!

In addition to the obvious benefits of being able to take this paid online market research survey, I was also able to gain some insight into how to make Coca Cola Blak at home without having to pay the ridiculously high price that they are currently charging for it. After taking a good look at the ingredients list that came with the product and then carefully tasting it, I realized that this supposedly “sophisticated” beverage was essentially the same thing as regular Coca Cola with a little bit of coffee extract added to it. There were a few other chemical ingredients in there like citric acid, phosphoric acid, and some preservatives, but these were all pretty much the same as what is already contained in a regular Coke.

So I developed the following simple procedure for how to make Coca Cola Blak:

  1. Get a glass with at least 20 ounces of volume and fill it about one-third of the way to the top with ice.
  2. Take a small amount (no more than half an ounce or about one tablespoon) of freshly brewed coffee and drizzle it over the ice.
  3. Get a 12 ounce can of regular Coke (you can even use a generic store brand of cola if you really want to reduce the cost), open it, and pour it into the glass.
  4. If desired, you can combine the flavors together more evenly by either swirling the glass around a little bit while you’re pouring in the Coke or by lightly stirring the beverage with a straw or spoon after you’re finished pouring in the Coke. However, be careful that you do not shake or stir the beverage too much because it can lose too much of the carbonation, which will make the drink taste “flat”.
  5. Drink and enjoy! You can now feel like a “sophisticated” shopper without having to pay a sophisticated price.

As long as you do not use too much coffee, I have found that the result tastes virtually identical to the retail version of Coca Cola Blak. Since the amount of coffee required is so small that its cost is practically negligible, it is now possible to make a homemade version of Coca Cola Blak for about the same cost as a regular Coke! Of course, you CAN put in more than 1/2 ounce of coffee, but I have found that if you do this, the stronger coffee taste will clash with the flavor of the Coke, leaving a rather bitter aftertaste that you may not find entirely pleasant. On the other hand, if you do use more coffee, you can add an extra jolt of caffeine to the beverage and experiment with different ratios of flavors and ingredients. But if you want to end up with something that actually tastes like the real Coca Cola Blak, I recommend that you stick to the 1/2 ounce amount or maybe a little less.



14 Responses to “How to Make Coca Cola Blak”

  1. comment number 1 by: Bill Elsenrath

    This is the first time I have herd about Coca-Cola Blak. I live in New Orleans, Louisiana and I haven’t noticed it on the store shelves. I will try putting some coffee in my Coke next time I have both of them together. It sounds like a lot of money for nothing of value. 1/2 oz of coffee in a Coke. I will put some of my JavaFit Original Roast Coffee in the Coke next time.

  2. comment number 2 by: ADG

    This happened in like 2006

  3. comment number 3 by: Kato

    Yay! Now I can enjoy Coke Blak once again! (^^)b

  4. comment number 4 by: Brandon

    Im so glad i found this site because i have been searching forever in the storesand they stopped selling them and that was my favrite coke prouduct so now that i see this recipe to make coca cola blak i am going to print it out post it on my fridge thank you for making this post.

  5. comment number 5 by: Naomi S

    I, too, am thrilled to have found this! I miss my Coke Blak!! Thanks for sharing!

  6. comment number 6 by: BlaK Gourmet

    I travel internationally, and I’ve been drinking Coke BlaK since I stumbled upon it at a train station vending machine in France before it came to the States. Instead of adding plain coffee, true coffee extract is available, and extract was what was used in BlaK. I pick it up at my local grocery store in the coffee aisle. Here is their web iste with more info. The extract comes in the small creamer type pods so it is real simple to pour into the glass before pouring the coke in.

    Drink Up!

  7. comment number 7 by: Dado Andder

    In Slovenia’s E.Leclerc in Ljubljana was available until 2008.
    i miss my Coke Blak to
    D.

  8. comment number 8 by: marko

    boooo pepsi ya coke

  9. comment number 9 by: Susan in Dallas

    Thanks for posting this. I loved the taste of Coke Blak but it was so darn expensive. Nearly 6 bucks for 4 small bottles! And now you can’t even get it anymore. Will definitely give this a try!

  10. comment number 10 by: Cannibalfoodfight

    I’m thinking about putting a Stok in my Coke to see if I can achieve the same effect. I miss this stuff so much, and I wish it were demanded enough that Coca Cola would bring it back, maybe with a lower price tag. one step to that would be getting rid of the glass bottle.

  11. comment number 11 by: Tim

    I’ve found your article while I was searching for any address to order Coca Cola Blak. It seems that Coca Cola has stopped the production. Your blog is very interesting :-)
    If anyone know more about getting the original Coca Cola Blak in these small bottles…send me an email!

  12. comment number 12 by: Justin

    I think I’ll try making this recipe, as I loved Coke Blak and I really miss it.

    What is interesting is that the Coke Blak that was produced in the US was made with artificial sweeteners (yuck!!) while the international version was made with real sugar (or corn syrup), so this recipe will probably taste better than the US version.

  13. comment number 13 by: codongolev

    I’ve only had coke blak once, and I was kinda looking forward to seeing it on shelves. (I still have the glass bottle it came in; hoping it’ll be worth a fortune someday.) I tried adding some espresso to some coke (I figured “coffee extract” and espresso were basically the same) and it tasted great. I added a little coffee cream and it tasted like a crossbreed between creamed coffee and a coke float. I was happy.

  14. comment number 14 by: Magnum

    I added a small amount of cream soda (a&w) and it gives off a better taste, rather than regular coffee creamer

    Thanks for the post

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