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Mayonnaise Product Sample Arrives

June 11th, 2007

It has been a while since I have received a product sample from paid surveys, but this morning we finally got another one in- this time it’s two 16-ounce jars of mayonnaise, apparently under the Kraft label.

The two jars were wrapped in some unusually stout bubble wrap, along with a single sheet of paper that detailed the instructions for this particular test. The directions for this one are pretty straightforward, although I’m not sure exactly what “salad dressing hut” is supposed to mean:


MAYONNAISE-MAYONNAISE TYPE SALAD DRESSING HUT

(Self-Administered Recording Sheet)

Thank you for participating in our study. Through efforts such as yours, manufacturers can better understand consumers’ needs and give them the kinds of products they really want.

PLEASE USE FIRST PRODUCT (LABELED USE FIRST)

Please use the product indicated above EXCLUSIVELY for one week, at which point you will receive an email with the link you will use in order to give us your opinions of the first product you used. Do NOT use both products at the same time or any other mayonnaise or mayonnaise type salad dressings during this time.

Please remember that although other members of your household may taste the product, we would like you to personally try it.

After you have tried this product, please answer the questions below and then follow the instructions at the bottom of this page.

1. Please tell us everything you liked about this product.

[four blank lines are provided here where we can write in our answer]

2. Please tell us everything you disliked about this product.

[four more blank lines are placed here]

Be sure to hold on to this sheet, as you will refer to it when you use the link in the next email to give your opinions about the first product you tried in one week.

After you have filled out the survey online for the first product, turn this sheet over and follow the instructions for the second product.


On the other side of the page, the text is almost exactly the same, except the word “first” is replaced with “second” and the first sentence says: Please dispose of any of the first product you may have left. And yes, they even used boldface.

Frankly, I don’t really understand how they would expect us to throw away the remainder of the first product when we could easily just save it in the refrigerator until after we have tried the second product and fully completed the online portion of the survey. I suppose that they are trying to make sure that we sample only the second product after we have fully tested and answered the survey for the first one, lest we somehow mix the two products together and throw off the results. Still, it really doesn’t make much sense to discard something as long as it is not spoiled and is still edible, especially after the whole survey has been completed and it cannot affect the results anyway.

Of course, there is also the fact that they really have no way of enforcing this little rule, but it seems that they did not consider this. Or maybe they did and they’re just bluffing, figuring that only a “radical” survey taker like me would actually go to the trouble of doing all of this deep thinking and figure out that by saving the leftover product, I could put off having to buy any more mayonnaise for at least another week and even save a dollar or two in the process. After all, most normal Americans in this age of conspicuous consumption would just do as they are told like good little sheep and throw everything away after the survey was over.

But this is Karlonia, that wonderfully anarchistic place where no government or corporation is allowed to overrule my free will and common sense. And although I’m not really much of a mayonnaise fan, it makes sense for me to save as much money as possible, at least until this blog gets to the point where I can begin to earn some serious revenue.


One Response to “Mayonnaise Product Sample Arrives”

  1. comment number 1 by: ME

    HA! When are we trying this? Kind of scary…

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