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Interactive Online Survey Completed

August 7th, 2007

Last week in my end of July news sweep, I mentioned that I had received an invitation from Invoke for another interactive online survey. Earlier this evening I managed to successfully access and complete the session, and should be receiving my $20 honorarium within a few weeks. This is what the original invitation email looked like:



Dear Karl:

Thank you for agreeing to participate in our online interactive survey. This survey will be hosted by our research partner for this project, Invoke Solutions. In order to participate in the survey, you will need to follow the instructions below. For your participation in our online interactive survey you will be awarded $20.00 Incentive.Your $20.00 reward will be added to your panelist account within 4-6 weeks from your completion of the survey, and may be claimed at any time thereafter.

ONLINE INTERACTIVE SURVEY DETAILS

Your session is scheduled for Tuesday, August 7th at 6:00 p.m. Eastern time (5:00 p.m. Central, 4:00 p.m. Mountain, 3:00 p.m. Pacific).

Duration: Approximately 60 minutes
Session URL: [active link to the survey was placed here; it is no longer active since the session has ended]

Toll-free support line: 1-866-299-9467 (Available 1 hour prior to the session)

NOTE: Please take a moment to confirm that you computer is able to run an Invoke session by clicking on the link below. This test will take 2 minutes. No download is required and it will not make any changes to your computer.

IMPORTANT INFORMATION REGARDING YOUR PARTICIPATION

1. You need to login 10 MINUTES prior to the scheduled start time, to successfully prepare for the session.
2. You will need to use a computer running Windows 95, 98, ME, XP, NT 4.0+, 2000 (or above) with Microsoft Internet Explorer 5.01 (or greater) or AOL 6.0, 7.0, or 8.0 installed.
3. If Microsoft Internet Explorer or AOL is your default browser, simply click the event URL listed above 10 minutes before the actual start time.
4. If your default browser is not Microsoft Internet Explorer or AOL, then run MS Internet Explorer or AOL and copy the link above into the address bar of your browser.
5. Once the URL address is entered, follow the instructions on the screen.
6. If you encounter any technical problems logging into the event or during the event, please call our toll-free live support line listed above.
7. If you have any questions before the event, please send an email to: techsupport@invokesolutions.com

Thank you for your participation!

The Invoke Solutions staff


The topic of the survey focused on two short TV commercial spots that were being developed for Old El Paso, a fairly well-known brand of prepackaged Mexican food. Overall, the commercials were pretty cheesy in their presentation but they generally succeeded in getting people to remember the name of the product. The first spot featured a dinner table setting with three pieces of meatloaf dressed up as a mariachi band with Mexican music playing in the background. The second episode used the same dinner table setting, but featured an animated, headless chicken dancing around the table and waving brightly colored rattlers while the melody from the song “La Bamba” was played. Both commercials ended with an “easy as 1,2,3″ message and three different Old El Paso products being displayed.

After the commercials were over, the rest of the session involved answering various questions about our opinions and reactions to the commercial spots. For some of the questions, we could view the responses from other panelists and give them a “thumbs up” or “thumbs down” vote depending on whether we agreed or disagreed with the sentiment of the response. For the most part, the session ended up being pretty boring because the commercials were not particularly impressive, not to mention the fact that I’m not exactly a big fan of mediocre, prepackaged Mexican food anyway. However, it was a relatively easy $20 and the pace of the session was slow enough that I was able to read some other websites in a separate browser window, so overall it was still an adequate compensation for my time.


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