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Offbeat Survey Leads to Creativity Test

August 18th, 2007

As I was going through the backlog of surveys from yesterday and finishing up some of the ones that were less time sensitive, I came across a rather unusual survey from Global Test Market. Instead of the usual consumer product testing topics, this one was actually in the form of a creativity test and did not appear to originate from any of the usual marketing companies. A suggested time of 15 minutes was given for the length, but it may have taken a little longer than this because of the nature of the questions. These are not the usual “give us your honest opinion” types of questions but instead were in the form of puzzles, brainteasers, match games, and open-ended questions that were designed to test for aptitude rather than factual knowledge or opinion.

After completing the survey and receiving credit from Global Test Market, I eventually tracked down the company that sponsored the test and found the place where you can access it in case you want to try it out. The site is BrainJuicer.com, and in order to access the same test as the one that I took in the survey, you will need to click the Demo link on the top navigation bar, scroll down a little bit until you see the white link that says “Creativity Test” and click either that link or the little “Play” symbol beside it. The test itself should appear in a separate popup window near the middle of the screen. After completion, you can have a copy of your results sent to your email address if you want to send it to others or keep it for your records.

BrainJuicer.com is the website for Brainjuicer Ltd., a UK based market research company that focuses on innovative solutions for both qualitative and quantitative analysis of consumer desires and behavior. Their client list includes over 80 well-known blue chip companies located in more than 50 different countries worldwide. Currently the company trades on the Alternative Investment Market (AIM) of the London Stock Exchange for 184p per share and has a market capitalization of approximately £13.5 million.

2 Responses to “Offbeat Survey Leads to Creativity Test”

  1. comment number 1 by: Frequent reader

    I did the survey - creativity. Um….not sure how accurate this survey is, but it was fun. I found some of the questions difficult - you need to have the “Aha” moment to guess the correct answer on some. Is there any place to find out the answers or maybe most common answers on some of the questions?

  2. comment number 2 by: Karlonia

    When I went through the original survey, this site was displayed at the end of the test: Start2Think.com. At the bottom of that site, there is a link to another site that provides a little more information on the testing, and you can find some possible solutions in there if you do a little digging.

    I have not yet found a single source for all of the solutions together in one place, however. For many of these questions, there is really no “correct” or “incorrect” answer. Much of what they are testing for regarding creativity is your ability to be resourceful in finding ways to discover possible solutions. For example, with creative use of search engines, keywords, and some general computer skills it is possible to find some of the answers. For other questions, they are not really testing for your ability to come up with a single solution, but rather for how many ideas you can think of and how elaborate or detailed your answers are.

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