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Today’s Interactive Survey Topic: Faucet Names and Features

August 21st, 2007

Today I had the chance to complete the interactive online survey that I mentioned last week. This time, instead of the usual method where I finish the whole survey and then write up a summary about it later based on my memory of the events, I did this one in a kind of “live blogging” format. In other words, while I was taking the survey, I had this blog open in another browser window and transcribed each topic and question into this post in real time as it was displayed on our interactive survey screen.

This was an interesting little multitasking challenge because I had to keep going back and forth between the two windows, first by clicking on buttons or typing in answers to the survey questions, then typing the questions and topics into this post, and then going back to the survey again to field the next question. While this may seem hectic, I was actually able to pull it off because the survey questions that appeared in the right half of the screen scrolled by rather slowly, with pauses in between each question while the system waited for participants to respond. Fortunately, we were also able to use the sidebar to scroll back up and answer questions that we did not complete right away when they first appeared at the bottom of the screen.

I used quick dashes to mark off each question or statement that appeared on the screen, putting a blank line between each topic. Other than cleaning up obvious typos, I have left the text pretty much the same as what I typed out when we were “live”. Hopefully this will give you a more detailed example of what to expect should you ever get the chance to do one of these.


- Moderator introduces herself as “Diane” and asks for city location and favorite pastimes, which in my case are blogging, reading blogs, and ummmm…. making money while blogging! (actually my real answer was more like “Corpus Christi”, “Internet marketing”, “blogging”)

- general demographics questions: gender, age category, and marital status

- what kind of influence or control do we have on what brand of faucets are purchased (sole or shared responsibility)

- recent or future purchase history (have we or do we intend to purchase a faucet in the past/next 12 months)

- how much are we willing to spend on each faucet (range of “less than $250″ to “more than $400″)

- On the left panel, we are shown a series of possible faucet names:

  1. Diamondure System
  2. Unilast Technology
  3. Diamond Seal Technology
  4. Diamond Tech System
  5. Fusionex Technology
  6. Diamond Guard Technology
  7. Diamacore System

After displaying each one of the names, we are asked the following questions about each name:

- What images, associations or impressions come to mind?

- Is our overall impression positive, negative, or neutral?

- Would a faucet with X name be durable, affordable, attractive, innovative, worth paying more for”, we all of these characteristics on a scale of 1 to 5, where 1 is “Extremely” and 5 is “Not at all”.

By this point in the survey about 30 minutes had passed, and we were then shown a series of benefit statements about faucets in the left panel:

  1. Virtually eliminates leaks and drips
  2. Lasts 5 times longer than other valves
  3. Unsurpassed protection against leaks and dripping
  4. Unparalleled ease of use for over 15 years
  5. Feels like new years after other faucets feel worn out
  6. Lead free construction
  7. Flexible connectors simplify installation
  8. Everything you need to connect the faucet included

We are then asked the following questions about each benefit statement:

- choose among five statements indicating level of interest from greatest to least (1=greatest, 5=least)

- rate importance of each benefit from 1 to 5, (1=”extremely important”, 5=”not at all important”)

- rate each statement from 1 to 5, (1=”extremely believable”, 5=”not at all believable”)

- are there any particular words that we like within the statement (open box, we type in our answer)

The survey then displays a series of feature statements that might be printed on the outside of a box or other package that may contain the faucet. After each one we went through the same battery of questions as we did for the benefit statements:

  1. Diamond plated valve disc uses the hardest surface known to prevent wear, allowing the faucet to operate as smoothly as new over the life of the faucet
  2. This design reduces the number of connections and seals from 13 to 3, eliminating the most common sources of leaks
  3. Flexible supply lines are included, no extra parts need to be purchased to install
  4. This faucet design keeps water from contacting any metal, eliminating the potential for exposure to lead and other contaminants
  5. Diamond plated valve disc provides superior seal to all other materials

At this point, about 60 minutes had passed and we were again shown the list of benefit statements again, this time with all of them on the screen at the same time. We had to choose which ones we thought were the most important and second most important, and type in an answer for why we chose these.

- Showed us the list of seven possible names again, asked us to choose the first, second, and third most important and why we chose these

- how appropriate is each name, rate from 1 to 5 (1=Extremely”, 5=”Not at all”)

- general attitude toward each name, rate from 1 to 5 (1=”Extremely like it”, 5=”Do not like it”)

- general attitude question appears again, but this time it is paired with the words “Delta Faucet”

- moderator asks for any additional feedback, design suggestions, etc.

- which feature is more important, reduced leak points or diamond coating

- general question about benefits and features: do any of these differ from what is currently available

- Wrap up: moderator asks whether we liked the overall survey experience or not, rate from 1=”Loved it” to 5=”Didn’t like it at all”

- how interested would we be in participating in another interactive survey, rate from 1=”Extremely interested” to 5=”Not at all interested”

- moderator says that time has expired, gives a final thank you message to the participants

- Total time= 75 minutes



2 Responses to “Today’s Interactive Survey Topic: Faucet Names and Features”

  1. comment number 1 by: Mia

    I would like to see this survey or the results. If by any chance you can forward me this information I would be very happy. Thanks in advance for any help you may be.

  2. comment number 2 by: Plumbing

    WOW! It must have been quite a task doing the survey and responding to blogs. It’s the first time I’ve heard of this. Thank you for taking the time to demonstrate that people can reply a bit faster to blogs than usual, maybe this will be a start of a new blogging era.

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