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Six Quick Tips for Writing Good Website Content

August 28th, 2007

When attempting to write good website content, it is easy for us to get so caught up in the SEO game that we sometimes forget about the fact that we need to write for actual human visitors as well as the search engine spiders. However, with a good website content strategy, it is possible to create content that is appealing to people while also optimizing it for better search engine rankings. The following tips should provide a good overview of how to accomplish this.

1. You should always strive to write content that is relevant to your site. Avoid posting too much irrelevant material because this can turn off some of our visitors and make it more difficult to build up a regular readership over time.

2. The language of your content should be easy to understand and not too difficult to read for the average visitor. Things to avoid in this area include the use of bureaucratic or businesslike gobbledygook, repetition of the exact same words too many times in one sentence or paragraph, and overuse of obscure or highly technical terms in an attempt to appear smarter than your audience.

3. Avoid overly long, boring, or rambling content. For most topics, it is better to be concise and use fewer words than it is to write long pages just for the sake of having more text for the search engine spiders to crawl. For longer articles, things like numbered lists and shorter paragraphs can make your writing more appealing to visitors.

4. Before posting or uploading new articles, always proofread them first and clean up any spelling or grammatical mistakes. Many webmasters seem to ignore this point, but having nice, clean copy can give your website an extra touch of professionalism that can make the difference between a mediocre site and a really good one that has the potential to attract lots of juicy backlinks.

5. Keywords and keyword phrases should not be overused because this can make it obvious to readers that the writer is simply trying to game the search engines instead of providing useful information. Keyword density that is too high can also trigger spam filters and cause your site to be penalized in the rankings. In general, a density of one to four percent is optimal for good SEO practice.

6. In order to keep the search engine spiders happy, it is best to target a small number of keywords for each article. Use your main keyword once in the title and then lightly sprinkle it throughout the body of your text, taking care to write it into sentences where it seems the most relevant and appropriate. This will usually please human visitors as well by giving your writing a natural flow and making it less likely that people will even notice that you’re using SEO strategies in your posts.

By following these general guidelines for writing good website content, you should be able to satisfy both human visitors and search engine spiders in your quest for Internet glory. If your website happens to be a blog, you may also want to read my earlier article on how to write better blog content.


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