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Today’s Product Sample: Office Mailing Labels

September 4th, 2007

The mailing label product sample that I mentioned last week in the article on rampant consumerism arrived today. There are two separate sets of labels, each of which has 10 sheets with six labels per sheet. They are designed to be printed with a standard inkjet printer, and afterward each label can be peeled off the sheets and applied to packages, boxes, or anything else that might require labeling. This is another one of those surveys where the products are divided into “use first” and “use second” categories, and after we use each product set we will take the follow-up survey online. Meanwhile, Farrand Research, the sponsoring company for this particular test, also sent us a regular paper questionnaire along with the product, the first page of which details our official instructions:


Thank you for agreeing to participate in our research study on label products.

There are two envelopes of label products included in this shipment that we would like you to use and evaluate. It is important, though, that you use and evaluate them in the order shown here:

1) PRODUCT CODED 801

2) PRODUCT CODED 524

The envelopes are marked “use first” and “use second”.

Over the course of the next week or so, we ask that you print five sheets of each of the white mailing label products and then peel and apply at least two sheets of each product. We would like you to apply the labels to anything that you would normally apply these types of labels. It doesn’t, however, need to be anything you will actually use.

After printing and applying the first product, please complete the section of this diary that corresponds with the product before going on to use the next product. You will need to complete this entire diary before completing the evaluation questionnaire online.

The products you have been sent are for use with an inkjet printer. It is important that you only print these labels on an inkjet printer for this evaluation.

If you have any questions regarding any of the products you are evaluating, please contact Farrand Research. Please do not contact the manufacturer of these products directly with any research or product questions.

In approximately one week you will be sent an invitation by email to complete the evaluation survey online.

We greatly value your opinions and appreciate you cooperation in completing this survey.


The rest of the questionnaire is some 24 pages long but is printed in a fairly large font size. Most of the questions deal with the usual kinds of topics, such as whether or not we would be likely to buy the product, how well it met our expectations, and how well it rates on various characteristics regarding both the labels themselves and our experience with printing them out. After the online portion of the survey is done, I am supposed to get another $10 added to my account in addition to being able to keep the product. Now I just need to think of some ideas for how we are going to use these labels.


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