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Traffic Exchanges Banning Google AdSense Blogs

October 6th, 2007

The latest email from Larry Phillips at Medieval Hits highlights a recent trend toward some traffic exchanges banning blogs that have Google AdSense or similar kinds of advertising on them. Google, in an attempt to prevent click fraud and increase traffic quality for advertisers, has prohibited promotion of AdSense pages in any kind of systems that use automated or incentivized viewing of the pages, a category that includes sites such as traffic exchanges, paid-to-click (PTC), and paid-to-read (PTR) programs.

For Internet marketers and bloggers who are also AdSense publishers, there are two ways around this problem. The first workaround is to make sure that you do not have any pages entered into the traffic exchange rotations that actually have AdSense on them. Instead, place the text ads only on the optimized article pages (also known as single post pages or permalink pages for Wordpress bloggers), and use only your index, category, or archive pages (which will not display any ads) in the traffic exchanges. If the viewers are interested enough in your article topics, they may click from an index or category page to the article page and then click on one of the text ads. However, since the referring URL at AdSense will originate from another page of your site and not the traffic exchange, you should be able to avoid getting banned by Google.

The other solution is to use splash pages. This has become an increasingly common method for traffic exchange promotion anyway, and it also happens to have the added benefit of avoiding the problem of generating prohibited clicks. With a splash page, you can use some enticing text to lure the visitors onto your article pages and possibly generate some ad revenue from this. As in the first scenario, any clicks on your ads will come from a page that is part of your own domain, not the traffic exchange site. The main thing that you want to avoid is having any of your AdSense ads directly clickable from a traffic exchange, PTC, PTR, or other prohibited site.

Meanwhile, the relevant portions of the latest rant from Larry Phillips at Medieval Hits have been reproduced below:

Greetings and thank you for being a member of our exchange. I am spending way too much time tracking down bad sites, and while I, as the Keeper of the Kingdom, have tried hard to accommodate my great citizens, I need to clamp down. That leads me to the following:

A serious, heartfelt warning to all bloggers. I love blogs, I use them to gain ranking in Search Engines, send traffic to my sites, etc. Blogs are wonderful mediums and the Search Engines favor them. However, do NOT put Google Adsense on your blogs if you are going to market them in exchanges. Read the TOS (Terms of Service) at Google AdSense. They FORBID you to put any site with their ads in surf sites. Period. They will, do and have deleted accounts only because you marketed your site on exchanges.

Recently we have had a flurry of new members adding blogs loaded with Google AdSense. We appreciate you joining us and want you to succeed in your marketing but be aware that you put your GA accounts at jeopardy by marketing any venue with their ads on them at traffic exchanges.

Also, those ads are jam packed with adware, spyware, etc. I loaded one blog up and had 8 instances of blocked stuff. You may not think this is a biggee, but it is! Those things DOWNLOAD items to your computer. I have a tracker which tracks download usage. One hour of surfing lately downloaded over 63 meg to my computer. Normal average in 1 meg per hour. One day last week I was surfing on someone else’s exchange as well as a couple of Xtream sites and downloaded over 310 meg. So, this is the policy on blogs: We do not accept blogs or sites with Google Adsense, Amazon, etc. Please Rem0ve the ads from your blogs and sites or Remove them from my exchange.

This is our policy on Google Adsense, adbrite, and any other supposedly paid to promote venues: Not allowed.

I say supposedly paid to promote because in all the years (2005 - present) of handling online marketing venues I have YET to find a single person who has actually been paid by ANY of the Adsense, adbrite, 4MoneyNet, and etc outfits. Oh, there have been some who EARNED, but never have I heard from a single person who was actually PAID. To me, that is a big difference. Earned is one thing, in the pocket another.

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