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How to Do Organic Search Engine Optimization

December 24th, 2007

organic-search-engine-optimisation.jpgIn order to achieve the best long-term results from search engine traffic, it is generally a good strategy to use organic search engine optimization methods. However, many people, especially those who are not familiar with SEO jargon, really know what organic SEO means and are even more clueless about how to implement it. Therefore, in this article I will explain the basic principles of organic search engine optimization.

First of all, organic SEO does not have anything to do with gardening or fertilizers, nor does it imply that your search results need to be “environmentally friendly” (although considering the recent news of Google investing in alternative energy solutions, this might happen anyway). The idea of “organic” SEO simply means that you should strive for getting your search traffic naturally; that is, without using unethical “black hat” methods or paying for it directly as is the case with pay-per-click services like Google AdWords.

Getting natural search traffic is really not all that difficult, even in spite of the ubiquitous “guru” jargon and high-priced SEO firms out there. Much of organic SEO comes down to doing what you would normally do anyway in terms of following basic common sense and making your website readable and accessible to visitors. For example, each article or page of your site should be centered around a chosen topic and should contain words or phrases that relate to that topic instead of rambling all over the place without any coherent message. On the other hand, it’s not a good idea to use the exact same word or phrase over and over again so many times that it looks like you’re just trying to “game” the search engines. After all, this would not seem normal or natural in a human conversation, except perhaps in cases where the speaker has lost a few too many brain cells or is suffering from some kind of unusual condition.

What may not be so obvious to some people is that in order to achieve the best search engine rankings, you need to have a significant number of links from other websites pointing back to yours so that the search engine thinks that your site is actually important. More specifically, your site’s pages should have inbound links from sites that are relevant to the topic of the page; this will increase the chance that your pages will be ranked higher for their respective topics. Having more inbound links will also give the search engines more opportunities to encounter your site more frequently and therefore index the most recent content of its pages quickly enough to give you almost immediate results in terms of highly targeted traffic.

Getting more inbound links is arguably the most difficult part of organic SEO, but there are several ways to do it. For instance, you can join forums and put a link to your website in the signature line or leave comments on blogs and put your link in the URL field of the comments section. You can also submit some of your pages to the various social bookmarking sites (i.e., Digg, Reddit, StumbleUpon, etc.) if you think that they might have informative or newsworthy content. If you want to go for the more traditional route, you can also trade links with other webmasters; these links will not be weighted as heavily by the search engines as one-way links, but they can still bring in some good traffic if you choose the right kinds of sites as link partners.

It is possible to hire other people to do most of this organic SEO work for you, but it is certainly not necessary. As long as you have sufficient knowledge of what you are writing about and have a reasonably good command of the language, you should be able to create well-optimized articles that can attract the interest of both human visitors and search engine crawlers. Regardless of the exact methods that you use, remember that it is important to be diligent in creating your content while also being knowledgeable enough about your website’s topics for you to retain credibility with your visitors.

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