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10 Methods for Getting More Inbound Links

January 4th, 2008

inbound-links.jpgIn order to have a successful website, it’s pretty obvious to most of us that we need significant amounts of traffic. In order to obtain this traffic, one of the most inexpensive and highly targeted ways to do it is through the search engines. But attracting visitors to your site from the search engines means that your pages need to rank well enough to be noticed, which invariably leads us to the task of getting more inbound links. Fortunately, there are many ways of getting such links, 10 of which I will explain below.

1. Set up pages on other sites

Some of the newer social networking sites such as Squidoo will allow you to make your own pages as part of your membership. This presents an opportunity for getting free inbound links to your site because you can post content to these pages and then link to your site from there. As a side note, you can also use this method to make money from affiliate marketing.

2. Participate in forums within your niche

Forums are usually a good place to get free links and traffic because most of them will allow you to put a link to your favorite site in the signature line. However, in order to be effective with this method you should make sure that your posts are relevant to the topic of the thread and do not stick out as blatant advertisements. For maximum SEO effect, try to choose forums and threads that discuss the same topics as your site.

3. Submit your best articles to social bookmarking sites

Social bookmarking networks such as del.icio.us and digg.com allow users to publicly bookmark their favorite sites and share them with other members of the same network. Many such sites also allow for “tagging” of web pages as a way of categorizing them by associated words or topics. If you have a page on your site that is particularly informative and might be of interest to a larger audience, submitting it to a social bookmarking network gives you the possibility of picking up a few inbound links along with some free traffic. This process can even be automated by using tools such as Social Bookmarking Demon.

4. Slip in links from wiki pages

The original Wikipedia, an encyclopedia-themed site that allows users to contribute and edit content, has spawned a new trend of sorts in which many other information-based sites are now setting up their own “wiki” pages in order to reap the benefits of user-generated content. If you are able to contribute informative material to such pages, it is possible to slip in a link to your site. However, the editors of wiki sites tend to have little tolerance for sales or advertising tactics, so you will need to take the time to provide valuable information so that it does not appear that you’re just trying to get a free text link.

5. Blog commenting

One of my favorite ways for getting inbound links is commenting on other blogs. With a little savvy, you can set it up so that the content of the other person’s blog post matches up nicely with your own article. This will make the link look more relevant to the search engines. As with forums, it is important to see that comments are relevant and do not look like spam; otherwise, the blog owner may delete them.

6. Trackbacks and pingbacks

You will need your own blog to do these, but once this is set up it’s a relatively easy way of bringing in more inbound links. In order to set a trackback, simply link to a page on another site that has trackbacks enabled from one of your posts. After the post is published, a link back to your page along with a snippet of the content will appear on the other person’s site. Not only can this be a good way to build backlinks, but if the other site is reasonably popular, this can also generate traffic for you when visitors from the other site see the trackback link and click through.

7. Categorized surfing sites

Popular surfing sites such as StumbleUpon.com along with many regular traffic exchanges allow people to surf through random sites from within certain categories that are selected by the visitor. Placing your pages in some of these outlets can get your site seen by a diverse group of people and create possibilities for good backlinks.

8. Have other sites host your articles

This method involves partnering with other webmasters and having them publish content that you have written on one of their pages. In exchange for providing them with the content, they will usually let you have at least one link back to your site. For a more in-depth explanation on this, see my previous article on building backlinks with hosted content.

9. Article syndication

As with hosted content, you write an article and get it published on another site, but instead of doing it through a private deal with another webmaster, you submit your material to an established article directory. Most of these types of sites will allow you to put a link to your site at the bottom of the article, often in a designated area such as a “resource box” or “about the author” section. If your content is high quality (and with a little luck), your article may be republished by other sites, creating the possibility for even more inbound links. For more information, see my related article on building backlinks with article syndication.

10. Negotiate with other webmasters

This is one of the oldest ways of obtaining links and is often seen as too time-consuming or inefficient, but it can still provide benefits in some cases. Reciprocal link trading does not give as much SEO juice as it used to, but it can still provide some decent traffic if the other site is popular enough. If you happen to have friends, family members, or acquaintances who have their own sites, you may be able to get a link just by asking for it. Alternatively, you could negotiate a private deal with them to trade something else besides a link to their site in exchange for their backlink service.



6 Responses to “10 Methods for Getting More Inbound Links”

  1. comment number 1 by: Malignition.com – The Don’ts of How To Make Money

    Some really solid advice in regards to link building. One thing I would be really cautious about is adding links to wikis. Wiki owners deal with massive amounts of spam and are thus more prone to deleting your links. You will find that this happens often even if you contribute content.

  2. comment number 2 by: Hye

    Thanks for dropping by in my blog :D

    Hye
    A Blog of Thoughts and Opinions

  3. comment number 3 by: Free Shipping

    Excellent article with some really good tips. It’s good to read a post about link building every couple months because if most people are like me they get focused on building links in just one or two ways when there are so many other avenues.

  4. comment number 4 by: Karlonia

    @Malignition:

    Yes, that agrees with what I have been reading about in several places - the Wikis are really cracking down on any kind of links that appear “spammy” or promotional. I haven’t actually tried contributing to Wikis yet; I’m not really sure at this point whether it would be worth the time.

    @Hye:

    You’re welcome…you seem to have a pretty good blog going there :)

    @Free Shipping:

    Thank you for your comment. I’ve checked out your site at FreeShipping.org, and so far it looks like a pretty good idea.

    One of the disadvantages of ordering products online vs. buying them in an offline store is having to factor in shipping costs. If your site can consistently offer consumers a way to get around the shipping charges without having to pay more for the product(s), you may have found yourself a profitable niche. It seems that there is significant competition for your keyword, however (324 million at last count). Good luck!

  5. comment number 5 by: roel

    This is very informative. Yup, I am applying these principles you stated in your post. Hopefully, I get favorable results.

    One of the things I am working is to build a new Niche word - in this case, bloggista (or another term for a passionate blogger in my country). I just noticed it is so hard to get some high search ranking in google, but in Yahoo, my keyword ‘free blog sites’, mostly I hit at the top 10. COnsidering a 6 weeks old site, is it already okay?

  6. comment number 6 by: Garen Arnold

    This is some awesome information. I really enjoyed reading this blog. I have currently been trying to find ways to get more backlinks to my sites and increase its page rank. I really appreciate this!

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