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How to Do Web Content: 6 Reasons for Outsourcing Blog Posts

January 18th, 2008

how-to-do-web-content.jpgMost of us who have been blogging for any significant amount of time have heard the phrase, “content is king”. It has been repeated in so many publications that it has surely become cliché by now. I have read articles from a few folks who have challenged the notion somewhat, claiming that things like traffic generation or social media have become more important. However, even if it is technically not “king”, few people could reasonably disagree with the idea that content is still the ultimate backbone of any website. Without some kind of actual written content, one cannot be indexed in search engines, and it is unlikely that a website could make much money without displaying any text (although I wouldn’t be surprised if someone has actually tried this).

When creating and maintaining blogs for income purposes, the need for a consistent supply of content is often one of a webmaster’s greatest challenges. Although bloggers can always write all of the posts themselves, most professional webmasters soon realize that this is a very time-consuming task and begin looking for alternative solutions. Fortunately, this is a task that can be outsourced - that is, contracted out to other people in exchange for a fee. If you are a beginner in this particular area, or have been a “hobby blogger” who wants to take your blog to the next level, this article will explain six reasons why you should consider outsourcing your article writing chores. Some of the ideas were derived from an excellent guest post by Rock from InternetBabel.com; I have also included my own impressions from personal experience with writing and publishing blog content.

1. It will save you oodles of time that can be reallocated to other areas of building up your blog. While “oodles” is not a very precise term, it seems like a good approximation of the time that it takes to write high quality articles. Having someone else handle the work of researching topics, choosing appropriate keywords, writing, editing, and proofreading means that you will have more time to concentrate on things like advertising, traffic building, increasing readership, and creating more backlinks.

2. If you can find some knowledgeable writers, they may be able to write the articles better than you can. Although many of us have come to realize the lucrative potential of blogging, not everyone is necessarily a great writer. While I might like to think that I’ve gotten pretty good at it, pockets of ignorance still persist. Hiring writers who are passionate about their favorite subjects can be useful when you need articles written about topics where you lack knowledge or experience.

3. Outsourcing can cure procrastination, or at least alleviate the symptoms. When bloggers become burned out with writing, procrastination can set in as motivation wanes and the time gap between posts grows longer. Even a short-term contract with other writers, such as the purchase of a few articles from Constant-Content, can provide enough of a vacation for a blogger to get back on track and not need to worry about falling behind.

4. You can hire freelance writers as contractors, not employees. Yes, there is a difference - independent contractors do not need to be paid an hourly wage or monthly salary as is usually the case with regular employees. The writers are normally paid per article, and you don’t have to worry about the hassle of payroll deductions, withholding taxes, or minimum wage laws, although it may be possible to deduct the writer’s fees as a business expense if you are required to file taxes on your income.

5. Including articles from other authors can increase the size of your audience. When thinking about how to do web content, it can be helpful to draw upon other people’s perspectives on important issues. While some bloggers may balk at it, even the idea of sprinkling in a few opposing viewpoints can serve as a useful tactic for increasing readership. When regular readers see articles that they disagree with, they will be tempted to write more comments or discuss the article with others, which can lead to an increase in the number of visitors your site receives.

6. Content is an investment that can pay dividends over time. Once you are able to obtain content and publish it on a web page, it can be monetized through various forms of advertising and provide a source of income. If the article is well-optimized for search traffic, this will further enhance the income potential. As more content is acquired, the income streams will multiply and you can easily recover the original cost of the content. Many webmasters now make their living by investing in content and publishing it either on one large website or on many smaller niche sites.

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