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What Is the Meaning of Amigos?

March 28th, 2008

meaning-of-three-amigos.jpgThe word Amigos means “friends” in both the Spanish and Portuguese languages. There is also a feminine form, amigas, so amiga refers to a female friend and amigo to a male friend. Common expressions include hola amigos, which translates to “hello friends” and adios amigos, which means “goodbye friends”. Meanwhile, according to Wikipedia, Amigos was also the name of a play by David Williamson from 2004 and the name of an album from 1976 by Carlos Santana. Outside of the Spanish and Portuguese speaking countries, the word is often used in reference to the movie title ┬íThree Amigos!, a western style comedy produced in 1986.

Ummmm….Ok. So what is this doing on an Internet marketing blog?

In a word — keywords! While doing research for possible keyword-based articles, I noticed that Wordtracker was returning a relatively high number of searches for the phrase, “what is the meaning of amigos”. According to the KEI Observation Deck, the low competition on this long tail phrase gave it a whopping 41,760 KEI (Keyword Effectiveness Index). Frankly, I am rather skeptical of the search volume figure from Wordtracker; it doesn’t seem like there would be that many people searching for this particular phrase. Nevertheless, since I did not have any other article topic planned for today anyway, I figured it couldn’t hurt to do a little SEO experiment and see how many search hits this little article can attract and where it will rank for other amigo-related terms.

According to my keyword research tools, amigos by itself is a surprisingly popular search term, although much of the traffic may be coming from non-English speaking countries. Also fairly high on the list were the phrases “die amigos”, “encontrar amigos”, and “amigos restaurant”. For Internet marketers, the major search engines of Google, Yahoo, and MSN can be our “three amigos” if we aim enough backlinks at our keyword-optimized pages. Now I will hope that not too many other blog owners would consider “amigos” to be an overly spammy keyword name. :)

5 Responses to “What Is the Meaning of Amigos?”

  1. comment number 1 by: Jodith

    You know, when I first started using the keyword tracking theory in applying keywords to my post, I was skeptical. I mean, how many people actually search on boss/assistant relationship. Wow…more than I thought. In a month I got something like 10 hits off of that particular keyword phrase *laughs*. So know I tailor all of my keywords and try to use them in my posts if possible. I’ve been quite surprised how much search engine traffic I’m getting for my first month of blogging.

  2. comment number 2 by: Monique

    Sneaky sneaky.. lol

  3. comment number 3 by: Missy

    I was wondering if this was a net marketing blog. I see that it is.

    I briefly have read about KEI, and am wondering what is the preferred value when looking at this factor. As in what is considered a good KEI.

    I run a vegetarian blog, and i get alot of search traffic, but it can always be better. How should i be using the KEI index?

  4. comment number 4 by: Karlonia


    Yes, tailoring your keywords for what people are actually searching for (without attracting too much competition) is always a good strategy. Unfortunately, it also requires a fair amount of work to do it really well, especially since acquiring inbound links is such an important part of the overall equation. Internet marketing is one of those things that is just not as easy as the ebook sales letters would have us believe.


    Yes, some of the SEO techniques can be kind of grey hat-ish, but when trying to make a living online, there is a tendency for me to do whatever works as long as it does not harm anyone else or result in certain self-destruction.


    First of all, welcome to Karlonia — believe it or not, there is actually an Internet marketing blog buried in here somewhere amongst all of the other information, most of which I hope you will find useful. :)

    On preferred KEI values, the Wordtracker literature (and my own experience for the most part) breaks it down like this:

    400 or more = excellent, it is generally worth optimizing your page for these kinds of keywords

    100-400 = good, may be worth writing on these keywords if you can aim some backlinks at the page

    less than 100 = not so good, there is likely too much competition or not enough search volume

    Of course, these figures are still rough estimates and depend somewhat on the value of your site according to the search engines. For example, if you have a trusted authority site, you may be able to still pull in significant traffic for keywords with 50-100 KEI, but an unknown newbie site may need over 400 to have a chance at getting a decent ranking.

    Overall, KEI is a measure of total search volume vs. the number of competing pages on any given keyword phrase. It should be used as a general guideline for how well you can expect to rank in the search engines for a particular keyword and still receive measurable traffic.

    As with all things SEO, this is not an exact science and there are no absolute guarantees that you will achieve any particular ranking. However, in general, I have noticed that optimizing article pages for keywords with higher KEI greatly increases the odds of getting search traffic over keywords with lower KEI.

  5. comment number 5 by: the commentator

    Drop the “s” in amigos and you get amigo. Instant Italian!

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