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Goodsearch Lets You Easily Donate to or Register Charities

April 30th, 2008

good-search.jpgOver the past few months, I have been receiving a significant amount of traffic from GoodSearch.com, one of those “minor” search engines whose actual queries never display in my FireStats. I know that I am receiving traffic from the site because their URL regularly displays in my referrer stats, and I can usually tell what the search query was by looking its parameters.

By coincidence, as I was browsing through Constant Content this morning, I happened to run across this article by Sarah Borroum that describes what GoodSearch actually is and how it operates. Apparently it is a search engine that is designed to help various nonprofit and charitable organizations by donating a portion of its revenues to the cause of your choice. The actual search results are ported over from Yahoo, so in terms of SEO considerations, the strategies for ranking with either engine would be the same.


You don’t have to have extra money or time to help one of your favorite non-profit organizations. In fact, you can help a group you care about — a school, an animal shelter, or even a political group — without leaving your computer.

Goodsearch.com has figured out a way to let you, the search engine user, make a difference without getting out of your chair. Just use the search engine or shop through the Goodsearch.com portal. Most of your text searches earn money for the organization you’ve chosen.

You don’t have to give any personal details to start searching for donations. There’s no registration required. Just go to Goodsearch.com and use the search box to find your favorite charity. Some of the more popular organizations that are currently benefiting from these searches include the American Society for the Prevention of Cruelty to Animals, Save Darfur, and St. Jude Children’s Research Hospital.

The site adds more organizations on a regular basis, so you should keep checking back if your favorite cause is not yet listed. Better yet, why not add the non-profit yourself? Goodsearch.com offers a form that lets you suggest organizations that are not yet listed, so take advantage of this if your favorite group is not yet on the list.

Goodsearch.com makes money through commissions that it receives when users shop through the site. Fifty percent of this money goes to the organizations. The more the group’s supporters search or shop, the more that organization will receive.

So, if your Web searches earn a buck, your favorite group gets fifty cents. That does not seem like much, but you are probably not the only person who uses the search engine to help that particular group. If twenty people have selected that organization, then there is more money to donate. Convince a hundred people to search on that group’s behalf and the donation can be a lot bigger.

And if you’re ready to spend money of your own, hit the Goodsearch.com Web site and look for the “Shopping” link. Various stores will donate a percentage of your purchase to the organization that you’ve listed. So, you get to enjoy new stuff and help a group you care about at the same time — all without leaving your computer.

Another good thing about this site is the fact that Yahoo! Search powers the engine. You get good, reliable search results, just as you would if you went directly to the “regular” Yahoo! site to search.

You can also add a Goodsearch.com toolbar to your Web browser. For Firefox users, this is an added drop-down menu choice on the search bar. The addition is not intrusive, and makes it very simple for you to remember to use Goodsearch instead of your usual search engine.

Goodsearch is an easy, free way to help non-profit organizations. You’re going to use a search engine anyway — probably more than once a day — so make a small adjustment to your search habits and you’ll be one more Goodsearch user who is making a difference.



2 Responses to “Goodsearch Lets You Easily Donate to or Register Charities”

  1. comment number 1 by: Anna

    I’ve been using GoodSearch for a while now. I love that I am helping out an organization I care about every time I do a search, and I do lots of searches every day.

  2. comment number 2 by: Karlonia

    @Anna:

    Yes, this was a good (pun not intended) idea for a search engine. I looked through the list of organizations they had listed, and there was quite a large number of them. I even noticed a “Center for Libertarian Studies” in there, which was very encouraging. Along with marketing, funding is the primary element that our movement has lacked for years, so it’s nice to see some libertarian organizations that are finally getting creative with the fundraising.

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