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Barnes & Noble Increases Commissions for Affiliates

May 20th, 2008

Logo 234x60Last week I reported that this site had been approved for the Barnes & Noble affiliate program and that they offered commissions of 5% for most item categories. Earlier today, I received more good news in the form of an email announcing that the overall commission rate is being increased to 6% for all items:

Dear Valued Affiliate,

Great news! We are pleased to announce an exciting change to the Barnes & Noble affiliate program. Effective June 1st, all products sold on BN.com will earn a flat commission rate of 6%. That means that you will earn industry-leading payments on all of our exciting products including:

  1. New & Used Books
  2. DVDs
  3. Music
  4. Print & Digital Magazines (New!)
  5. New & Used Textbooks
  6. Video Games
  7. Gift Cards
  8. Toys
  9. Home & Gift
  10. B&N Membership

Now, earn our best commission from dollar one on every product we sell - there are no more product exclusions or confusing bonus tiers. As always, thank you for your feedback and continued support of our program.

Regards,

The Barnes & Noble Affiliate Team

Note: The quarterly bonus on books will no longer continue after the second quarter, but we will track and pay bonus commissions through June 30th, 2008.

This means that the items in the PC and video game categories, which had formerly earned only 2%, will now get a significant boost, and there will be no more tiered structures with regard to sales volume. The only caveat is that B&N is also phasing out the quarterly bonuses. However, in order to earn enough bonus commissions to exceed the current flat rate of 6% under the old system, I would need to make several thousand dollars in monthly sales, which is a very difficult feat for most bloggers. In effect, the new changes are like getting a 1% raise (4% for video games). For once, it is nice to see a change in terms from a large company that actually benefits the “little guy”!


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