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Barnes & Noble Prepares Affiliates for Holiday Season

November 13th, 2008

Barnes-Noble-home-pageMajor retailer Barnes & Noble dispatched its latest newsletter to affiliates today, highlighting some “best practices” and suggestions for the upcoming holiday season. Mostly known for its brick-and-mortar bookstores, the company has recently expanded to include additional product offerings such as toys, home furnishings, games, magazines, and music. This latest guide details many of these new item categories, some of which have recently become eligible for commission payments. Meanwhile, if you would like to visit the main Barnes & Noble site for some holiday gift ideas, you can do so by clicking on the logo banner in the upper left portion of this paragraph.


Barnes & Noble Best Practices Holiday 2008

It’s that time of year again, with the holiday shopping rush about to begin in earnest. To help prepare you for this busiest of seasons, we have put together a brief guide to keep you in tune with what Barnes & Noble is doing this year. Remember that you earn 6% on products purchased through your affiliate links, including PC/Video Games and even Gift Cards!

New Commissionable Items on BN.com

Barnes & Noble Home

Our new product line, Barnes & Noble Home, is a distinctive online collection of gifts and home accessories. From elegant lighting and distinguished furnishings to inspired accents for every room, the items in this new online collection make the perfect holiday gifts for the more sophisticated recipients on your list.

Magazines

Give the gift of Magazines this holiday. Choose from over 1,000 Digital and Print subscriptions, as well as over 12,000 single digital back-issues. We have all of your favorite titles at unbeatable prices!

Promotions

Holiday Gift Guide

Our Online Holiday Gift Guide is designed to help customers find the perfect gift for everyone on their holiday shopping list, from the Sports Fanatics to the Curious Kids, the Eco Enthusiasts to the Movie & TV Maniacs. Plus, shoppers can enjoy savings of up to 40% and take advantage of Fast&Free Delivery on eligible orders of $25 or more (see site for details). Now through December 25th.

Gift Cards

The perfect gift for the holidays, a Barnes & Noble Gift Card can be redeemed either online or in our stores. Choose from a wide selection of limited edition, holiday-themed, and children’s cards. And for all of those last-minute gift needs, don’t forget our email-able Online Gift Certificates! (PLEASE NOTE that our new “Custom Gift Cards” through Cardways.com are not eligible for commissions as the check out is not on BN.com.)

Holiday Tote Offer

Get a stylish Holiday Tote for only $4.95 when you purchase 2 items. Simply add 2 eligible products and the Floral Damask Holiday Tote to your cart, then proceed to checkout. A credit for the tote will be applied at checkout. This offer is available while supplies last. Now through December 23rd.

Holiday Delivery Schedule

Make sure that all of your customers’ gifts arrive on time for Christmas by consulting the following chart of shipping deadlines. [*Does not apply to Gift Cards, PC/Video Games or items ineligible for Fast&Free Delivery. See site for shipping details relating to such products.]

Type of Shipping

Standard Shipping — Order by December 15th
Fast&Free Delivery — Order by December 18th
US Air Service — Order by December 19th
Expedited Air Service — Order by December 22nd

Gift Suggestions

Below are some examples of gift recommendations that can be found on Barnes & Noble this holiday season.

Top 10 Books

  • The Tales of Beedle the Bard - J.K. Rowling
  • Brisingr - Christopher Paolini
  • The Last Lecture - Randy Pausch
  • Twilight Saga Collection - Stephenie Meyer
  • YOU: Being Beautiful - Michael F. Roizen and Mehmet C. Oz
  • Hot, Flat, and Crowded - Thomas L. Friedman
  • Rachael Ray’s Big Orange Book - Rachael Ray
  • Giada’s Kitchen - Giada De Laurentiis
  • The Chrsitmas Sweater - Glenn Beck
  • Big Words for Little People - Jamie Lee Curtis

Top 10 DVDs

  • Iron Man
  • Indiana Jones and the Kingdom of the Crystal Skulls
  • Lost - Season 4
  • The Chronicles of Narnia: Prince Caspian
  • Sleeping Beauty
  • The Dark Knight
  • Shrek the Halls
  • Hancock
  • Wall-E
  • Mad Men - Season 1

Top 10 Music

  • High School Musical 3
  • Closer - Sarah Mclachlan
  • Mama Mia!
  • Jennifer Hudson - Jennifer Hudson
  • A Winter Symphony - Sarah Brightman
  • And Winter Came . . . - Enya
  • A Swingin’ Christmas - Tony Bennet
  • Viva La Vida - Coldplay
  • Covers - James Taylor
  • The Promise - Il Divo

Linking Tips

  1. Remember that Barnes & Noble uses House Links, as compared to other Google Affiliate Network advertisers.
  2. Barnes & Noble now allows customers to search across “All Products.” This means that shoppers will see Books, DVDs, Music, etc side by side in their search results. Unfortunately, the links for this type of search are not yet compatible with affiliate tracking. We are working on making these links available to affiliates during Q1. For the holidays, though, please do NOT use “All Product” search result links on your site. Instead, you can direct your users to searches within our specific categories (i.e. Books, DVDs, Music, etc.).

Looking Ahead

Once the holidays are at an end, there will still be numerous opportunities to promote Barnes & Noble on your site. Below are just a few examples of promotions and collections that will be featured soon after the holidays. You can keep up to date on these and other promotions using Google Affiliate Networks’ Link Subscriptions feature.

  1. After-Holiday Sale
  2. DVD Sale - Buy 2, Get the 3rd Free
  3. New Year, New You
  4. Valentine’s Day Collection

If you have any questions about the information contained in this newsletter or anything else, please don’t hesitate to contact us at barnesandnoble-affiliates(at)google.com.

Happy Holidays!
The Barnes & Noble Affiliate Team


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