For Gold, Peace, and Freedom


Clickbank Surpasses One Million Checks Distributed

January 28th, 2009

clickbank-logo.gifReceiving a Clickbank check is one of the greatest pleasures in the life of an affiliate marketer. In the first newsletter of 2009, CEO Brad Wiskirchen confirms that the company sent out its one millionth check to a client near the end of 2008. He also mentioned that total payouts to clients surpassed the $1 billion mark during this period.

I suspected that this news was coming when I noticed that my last two checks from December sales had seven digits for the check numbers instead of the usual six. You can see what one of my earlier six-digit Clickbank checks looked like here. Meanwhile, the newsletter also includes some information about Clickbank’s noteworthy improvements and innovations introduced during the previous year as well as a useful tutorial on the Marketplace sort functions that may be helpful for beginner affiliates. Here is the full explanation:

Letter from the CEO

Looking back, 2008 was a year of significant growth and change for ClickBank. Despite the difficult economy we all experienced this year, ClickBank achieved double-digit growth and paid out more money than ever to our affiliates and publishers. In fact, we reached a couple of extremely exciting milestones in our history in 2008: our 1,000,000th check sent out to a client, and $1 billion paid out to our clients so far!

I attribute our continued growth and success to the many important innovations we made this year, most of which were driven by client feedback and requests. Among these new features were:

  1. Direct Deposit (ACH) in 16 countries
  2. The ability to sell products in Spanish, French, and German, as well as acceptance of 13 different currencies, via Platform Globalization
  3. Product Images and Titles
  4. The ClickBank Blog
  5. Improved email notifications
  6. Weekly client payouts

Although we made some great progress in 2008, we’re not content to rest on our laurels. We’re already working on several new features and enhancements that will make it easier than ever for ClickBank clients to be successful. We’ll continue to announce these new features in the newsletter as they’re released, but you should also keep an eye on the news section of the ClickBank site to stay up to date with our regular releases.

I’d also like to take a moment to thank all of our clients for your creativity and hard work this past year. Just like James Brown was the “hardest-working man in show business,” our clients are some of the hardest-working men and women in the online marketing business! We take great inspiration from the ingenuity and work ethic of our client base, and do everything we can to make sure our efforts match theirs.

As always, we’d love to hear from you if you have any feedback or suggestions for us. You can use the “Feedback Loop” email address below to share your thoughts with us.

Thanks again for a great 2008, and here’s to your continued success in the New Year!


Brad Wiskirchen

Tools & Tips

This month’s tip is for affiliates

Sort Your Way to Success
by Terra Goeres, Manager - Client Account Management

In my conversations with clients, I have found that when looking for new products to promote, most affiliates search the Marketplace using the default “Sort by” option, Popularity.

While popularity–which basically measures a publisher’s net sales over a recent time frame–is a useful measure of a product’s earning potential for you as the affiliate, there are many advantages to using the other “Sort by” options available in the Marketplace as well.

High Gravity

Sort by High Gravity if you are looking for products that have a proven track record for converting well. Gravity refers to the number of affiliates who have earned a commission by promoting a particular publisher’s product(s). Therefore, if a publisher has a high gravity score, it means that the publisher has lots of affiliates earning money by promoting their product. A high gravity score also means that you will encounter lots of competition in promoting this particular product or site.

Low Gravity

If you are looking for hidden gems and want to be one of the first to market with a product promotion, sort your Marketplace search by Low Gravity. This is a bit of a high risk/high reward option. Low gravity means little competition from other affiliates, but it also means that the product either hasn’t been tested by many other affiliates or has been tested by affiliates and hasn’t converted well. It’s up to you to decide whether you want to take a risk and try promoting this product.

$ Earned/Sale

This is a great option for people who know they need to make a minimum amount of money on each sale in order to be profitable. If you know about how much you’re going to spend on promotion for each sale you earn, you can sort by $ Earned/Sale and only promote products whose payout meets your minimum threshold for profitability.

% Earned/Sale

This is similar to $ Earned/Sale, but it ranks publishers according to the commission percentage they offer on each sale. If you are looking for publishers that give a high percentage of the sale to affiliates, sorting by % Earned/Sale is your best option.

Future $ and Total $/Sale

Are you interested in earning recurring revenue from a single sale? If so, subscription products are for you. Sort by either Future $ or Total $/Sale to find products that bill customers at regular intervals, such as bi-weekly, monthly, quarterly, or annually. The higher the dollar amount, the more money affiliates earn from that product, on average.

% Referred

This “Sort by” option tells you the percentage of a publisher’s sales that are referred by affiliates. A high % Referred likely means that the publisher is established and has had time to grow their affiliate base. It also indicates that affiliates stick with the product once they start promoting.

Each “Sort by” option offers a different picture of ClickBank publishers and offers affiliates different ways to find great new products to promote.

Try experimenting with different types of searches, and you could find the product that’s a perfect fit for your affiliate business!

Publisher News: Customer-Facing Advertisements

This month, we made some improvements to our customer-facing ad system. It has been moved from the “My Site” page under Account Settings to its own “My Ads” page, which only appears if you’re a publisher with an activated site.

In addition, we now allow you to run up to five ads, which is great if your site sells multiple products or if you want to test different ad copy. We now also show you if your ads are actively running in our ad platform, if they’re in the approval process, or if they’ve been rejected for any reason. Finally, you can now easily pause, run, and delete ads from our system if you need to make changes.

If you’re a publisher and haven’t already created a customer-facing ad for your product, take a minute and do it now! It’s another easy, powerful way for affiliates to promote your product and help you make more sales.

Other News of Note

For those of you who are hooked on Twitter, you can now follow ClickBank. We’ll be tweeting on a regular basis with updates, interesting sites and articles we’ve run across, and more. Follow ClickBank on Twitter!

Affiliate Summit West Wrap-Up

We’re back in the office after attending the Affiliate Summit in Las Vegas on January 11-13, and we’re excited! The conference was extremely productive and a lot of fun, too.

We spent most of Sunday at our table at the Affiliate Meet Market. We thoroughly enjoyed meeting many of our current clients, several of whom we had corresponded with via email and phone calls but had never met face-to-face.

We would like to thank everyone who took the opportunity to introduce themselves to us at the Meet Market or while we were walking the show floor. We left with great memories and a boost of enthusiasm for the year ahead.

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