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Keys to Success in Blog Marketing

January 29th, 2009

wordpress-blog-marketing.jpgHere is another article in Colin Callahan’s series on blog marketing. So far I have been pleasantly surprised by the quality of this author’s articles; they have required relatively little editing. This is good because it saves me lots of time to do what I am actually supposed to be doing, which is (surprise!) blog marketing. Don’t you just love when an article’s keywords work themselves seamlessly into your introductory paragraph? Yes, sometimes this Internet marketing blog thing can actually be enjoyable. Well, sort of…


If you own a blog and are planning on making any money from it, you will need to get involved in blog marketing. Although owning a blog is the only real requirement, you must be willing to learn and work hard. Basically anyone who has a minimal amount of internet knowledge and sales ability can market their blog so that it can generate a good amount of revenue. If you are ready to work hard and know how to blog already then you are at a huge advantage over those who are just beginning their blogging journey.

If you are unfamiliar with blogging, you will need to learn some things because you can turn this into a success. Obviously, before making money you must start your blog, name it something, and begin to write about anything in it. This will show you a few of the ins and outs of maintaining and expanding your blog. When you’re just practicing and not working your tail off to make money, you are more relaxed and better able to learn what you need to know. You can even keep your blog private so that nobody else can see what you write. It depends on what you want to do, but by doing this exercise, you will learn a great deal about blogs. This is when you’re ready to branch out to marketing something as a business. This new blog will be separate from your practice blog. This will come in handy later.

The saying is that content is king, and one of the most important aspects of this is deciding which niche this content will cover. You decide what gets posted in the blog because you are the owner and operator. You dictate what is said and when it is said. You can decide to blog about any topic you want when you’re the boss. It can be anything at all like train pictures or movie reviews. You could want your blog to advertise your home business or an affiliate program that converts well for you — the choice is yours. Blogs are a great way to promote a band or to keep your fans appraised of your actions. If your content is quality (and also unique and original), you will substantially increase your chances of establishing a successful blog.

Blog marketing is only difficult if you don’t put in the time to learn. You will find that everybody has innate marketing skills if they put themselves in the correct mindset. After doing the technical parts of putting your blog online, the next most important piece of making money with blogs is the niche that you choose. Choosing a niche that doesn’t have a lot of competition will greatly increase your chances of succeeding, but there is something to be said for succeeding in a high-ranking keyword. It can be difficult to find a niche that is largely unsaturated, but with time and skill, you should be able to find one that suits your need. It would be useful to first think of niches that you would be interested in. A good place to start would be a niche that you are already good at so that you can become an expert in the field.

Results are the name of the game. If you are willing to do the hard work and persevere, you will eventually succeed and find something that works for you. Have patience and be determined to succeed, and you surely will.



2 Responses to “Keys to Success in Blog Marketing”

  1. comment number 1 by: sharkbytes

    But this doesn’t really tell me anything except work hard, eh?

  2. comment number 2 by: Shortcuts to Internet Millions

    Hello, it was a pleasure reading these posts. They helped me to create interest in Jeff Paul’s money-making techniques. I was a jobless person, but today I’m running my own small internet business. Thanks for the post.

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