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Affordable Marketing Techniques

March 14th, 2009

Email Marketing made easy. No skill required!This article on affordable marketing techniques was created by a Constant Content author identifying as “Juliek22″ (I can never seem to figure out why these people don’t just use their real names when posting their articles, but there you go) and provides a general overview of relatively inexpensive methods that small businesses can use to get the advertising ball rolling. Although unlikely to win any SEO awards or even bring in much traffic, it does make a good Saturday filler piece that fits in well with this particular category of the site. If you are interested in additional information pertaining to marketing for small businesses or Internet startups, you can check out some of the links to related articles that I have included at the bottom of this post or simply look through the appropriate category listings.


Running a business is a lot of work. It takes time and dedication to get it off the ground and to keep it going. One of the major keys to success for any business is to market to potential customers and to promote the business as much as possible. Promoting your business doesn’t have to take a ton of time or break the bank, so to speak. It can be a cost-effective way to get your business noticed if you do it right.

First off, take advantage of anything that potential customers might see or come in contact with, such as letters, stationary, e-mails, and even other promotional items such as pens, mugs, t-shirts, and custom table covers (which will be used at marketing or company events). Put your logo with your company name and number, and even a slogan if you have one, on all of your paper or electronic correspondence. The promotional items can be given away at company events or to visiting clients. Everybody likes free stuff, and every time they see that pen or mug, they’ll be getting a reminder of your company.

When marketing and promoting, make sure you take advantage of the Internet. It is the only way where you can market to mass amounts of people all over the world, simultaneously. You can do this through a company blog, through Internet ads, websites, online forums, and even buddy marketing where you promote a friend’s company on your site, and they do the same for you on theirs. Buddy marketing is a method you can use online as well as through your mail campaign. You simply put one of your friend’s brochures in your mailings, and they do the same for you. This is a great way to double your target audience without spending tons of money on extra marketing.

Another completely inexpensive way to market is through your vehicle. You use the car often anyway; most of us use it on a daily basis. Why not take advantage of that? All you have to do is put your number on your car with a quick advertisement. Many people get customers for their company by advertising with their car. It’s affordable and it works.

Just remember, you don’t have to spend many thousands of dollars on a marketing campaign. If you use what you already have at your disposal such as your car, the Internet, and your company correspondence, you can promote your business to a huge audience in an easy and affordable way.


Related Articles:

Non-Digital Marketing: Offline Advertising Methods
Importance of Business Image and Logo Design
Preparing Your Small Business for the Market


2 Responses to “Affordable Marketing Techniques”

  1. comment number 1 by: Steve

    This is a great post on how to market ourselves in an affordable manner. I liked your idea of having your business name/brand on everything that your customers sees, hears, feels, touches. This makes me think that I have some re-vamping to do in my own business :)

  2. comment number 2 by: Medical Web Experts

    Irrespective of internet marketing, you need to keep a good concern over the overall marketing strategies for your company. Some of the essential things that can accelerate your marketing agenda that you need to budget for includes:

    1) Logo and brand identity (colors you will use, typeface for materials)
    2) Letterhead, envelopes, window envelopes, business cards, folder, appointment cards
    3) Letter and press release announcing your new practice
    4) Website that brands your practice and provides a reason to call you
    5) Identifying your target markets and having a marketing strategy to reach them
    6) Creative campaign to reach your target market as identified in #5
    7) A promotional brochure

    Advertising and marketing does work, but when you have not figured into the overall budget for starting a new practice it can be shocking. The good news is that in the long run, a solid marketing and ad campaign can get your practice off to a better start, bring in needed revenue faster, and more than pays for itself in the long run. Among all these, recently on the advancement and increasing globalization, every search for the doctors now deviates to the internet. Internet is becoming a great resource of marketing. Prolific marketing strategies and ideas can boom any company using some simple rules of web marketing. Web designing, marketing and advertising companies like medicalwebexperts.com practices the highest quality website design services. Some of the complex medical facilities are being getting over the internet. Facilities like Online Lab Result, Patient education, patient portal, appointment request, medical record access, and many more, if added to your website, can add to your patients list. Because of patient education and medical record access, patients can have a hassle free journey to a hospital, not forgetting their previous medications and scan reports, etc.

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