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Amazon Officially Bans Referral Fees On PPC Traffic

April 7th, 2009

amazon-associate-logo.jpgEarly this morning I received an email from Amazon.com regarding an official policy change the company is making to its Associates program. Apparently Amazon is no longer allowing commissions to be paid on sales where the traffic comes directly from paid search:

Dear Amazon Associate:

We’re writing to let you know about a change to the Amazon Associates Program. After careful review of how we are investing our advertising resources, we have made the decision to no longer pay referral fees to Associates who send users to www.amazon.com, www.amazon.ca, or www.endless.com through keyword bidding and other paid search on Google, Yahoo, MSN, and other search engines, and their extended search networks. If you’re not sure if this change affects you, please visit this page for FAQs.

As of May 1, 2009, Associates will not be paid referral fees for paid search traffic. Also, in connection with this change, as of May 1, 2009, Amazon will no longer make data feeds available to Associates for the purpose of sending users to the Amazon websites in the US or Canada via paid search.

This change applies only to the Associates programs in North America. If you are conducting paid search activities in connection with one of Amazon’s Associates Programs outside of the US and Canada, please refer to the applicable country’s Associates Program Operating Agreement for relevant terms and conditions.

We appreciate your continued support and participation in this advertising Program. If you have questions or concerns, please write to us by using the Contact Us form available on Associates Central.

Sincerely,

The Amazon Associates Program

This will be very sad news for those of you who have been relying on generating Amazon commissions through this particular venue. It also means that ebooks touting this method as a way of bringing in easy affiliate cash will need to be amended before being sold to avoid problems with making false claims or providing outdated information.

Fortunately, according to the FAQ page on this issue (see the link above), it is still possible to collect referral fees on indirect paid search traffic; that is, if you send traffic from AdWords or another PPC source to your website first, and then the visitor clicks on one of your strategically placed Amazon links, you can still be credited for any subsequent sales as long as they occur within the normal cookie duration.


One Response to “Amazon Officially Bans Referral Fees On PPC Traffic”

  1. comment number 1 by: ruamtalay

    amazon will make more money after cut out the PPC competitor.

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