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Three Tips for Making a URL Search Engine Optimization Friendly

June 9th, 2009

url-good-keywords-seoThe URL of your website is a key factor in search engine optimization. It is important to choose a search engine friendly URL that search engine crawlers can read without problems. If the URL can be easily read and crawled, then the likelihood of getting your site to the top of the search engine ranks is increased. Here are some tips for creating an SEO friendly URL.

1. Create a short and static URL. Static URLs do not contain special characters or long strings of code. They usually take the structure of www.yourwebsitename.com. Search engine crawlers prefer this form of URL as they prioritize short and static URLs when indexing web pages.

2. You should include keywords in your URL. For example, if a site is selling digital cameras, then the URL should contain the keywords cameras or digital cameras. There are two advantages for constructing the URL in this way. The most significant is that search engines will identify your site when someone makes a search for digital cameras. The other advantage is that web users can easily remember the address of a site that has a short, relevant URL.

If you happen to have a WordPress blog, you can make sure that relevant keywords are included in the URL of your posts quite easily by simply changing your permalink format from the default to either the name-and-date or a custom format. For more information on how to do this, see our article on how to change your WordPress permalink URL.

3. You should always endeavor to organize your URL structure based on your website topics and site map. This way, search engines will be able to index all the pages in your website efficiently. Your visitors will also have an easier time navigating a website that has a well-made URL structure.


Constant Content author lkclora13 has produced a total of 15 articles and 9 sales. If you happen to be this author and would like to supply more information for your bio section here, you can send this to us through the Contact page.


3 Responses to “Three Tips for Making a URL Search Engine Optimization Friendly”

  1. comment number 1 by: Matt

    Yes, keywords in the url are a good idea. And having no other characters in it (eg dashes or punctuation marks) also helps for SEO.

    And this has another benefit: It makes it easier to remember the URL if you’ve heard someone say it. For example, “yourwebsitename dot com” is a lot easier to say, and remember, than “your dash website dash name dot com”.

    This is important because you can get good targeted traffic from word of mouth. And what if you do a radio interview? You can easily tell thousands of people the address then.

  2. comment number 2 by: Website Promotion

    Good one keep uploading such type of things will return to read your blog…

  3. comment number 3 by: Eamon Diamond

    Static URLs do not contain special characters or long strings of code. They usually take the structure of “www.yourwebsitename.com” (without quotes). Search engine crawlers prefer this form of URL as they prioritize short and static URLs when indexing the Web.

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