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Where to Find the Right Keywords

December 2nd, 2009

keyword-find.jpgIf you are an online marketer who is looking to bring traffic to your website then it would be to your advantage to learn some good SEO techniques. Search engine optimization techniques will help you top up your website with targeted traffic, and after monetization you will be happy with the output of your hard work. This kind of strategy will not change things overnight; it will require some patience and you will need to make a long term commitment to your site’s success. But the results are generally better than what is realistically achieved through any other online marketing technique and the traffic will be highly targeted.

Search engine optimization does not involve any single technique and you will have to use many techniques to get to the top of the search engine results. When a user enters a search phrase that is relevant to your website, your website also appears in the results. The search engine uses its Web crawlers (also known as “spiders”) to index related content to generate its result pages, known in the industry as SERPs. When you “do SEO”, what you actually do is to understand the working of these Web crawlers and then optimize your website in a way that the search engine’s algorithm will rank you higher on the search results page for your favorite phrases. Once you have learned how to do this effectively, your website will be featured among the top results when a relevant search phrase is entered.

The crawlers index the content according to the distribution of the keywords. If you have the right keywords for your content then you have successfully completed the first step. The question is how and from where to do you obtain these keywords? There are keywords which are popular but hard to rank for and then there are keywords that have little competition and are easy to rank for, but don’t have enough traffic or revenue potential associated with them to be worth pursuing. However, by using various tools and methods, it is possible to locate keywords that have just the right mixture of decent search volume (popularity) and lack of serious competition for you to achieve meaningful rankings, traffic, and revenue. Here are a few tips to find the proper and highly rewarding keywords for your website and blog.

  1. Researching the keywords can be a difficult task at first, but if you go to some relevant forums and discussion boards, you can find out exactly what people are looking for. This will help you to get some ideas about what kinds of phrases you might want to target in your site’s content.
  2. After you have done this, you can look at the overall search trends for your industry or niche. This trend data will let you know what people have been searching recently.
  3. Once you have the right idea, it’s time to use some good keyword research software such as Micro Niche Finder. You can gain many benefits from this software because it will reduce the amount of work that you would otherwise need to do without it.
  4. Finally, it’s time to use your set of targeted keywords in your content. Now that you have the proper keywords which are rewarding, you should carefully incorporate them into your content so that the Web crawlers can index your site for your favorite money-making keywords.

Related articles:

Instant Keyword Research Software
Google Reveals Search Volume for Keywords
High AdSense Keyword List

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