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Tips for Writing Great Web Content

March 4th, 2010

web-content-writing.jpgTo make money running a successful website or blog for your home business, you need to provide quality content for your visitors and prospective customers. If you plan to write your own content, keep in mind that writing content for the Web requires a different approach than writing for print sources.

In most cases, visitors to your website will spend a very short time reading your content. Instead, they will scan it for relevant information and then move on. It might be tempting to include as much information as you can think of on your business website, but remember that visitors usually are searching for concise information that they can find quickly.

If your goal is to make more money with your home business, the following tips will help you attract and retain visitors to your website, turning your readers into potential customers.

  1. Write fewer words, and use short paragraphs. Remember that readers want to spend as little time as possible searching around for information. They will appreciate a website that is easy to read and that provides relevant information clearly and concisely.
  2. Use headlines or titles that grab the reader’s attention right away, and utilize good SEO keywords. You can use short, catchy titles for articles on your website, but make sure that they also contain enough descriptive information to indicate the focus of the article.
  3. Place bold words or phrases in appropriate places within the text. They will draw the reader’s eyes to specific points that you want to highlight.
  4. Create logical headings and sub-headings to break up a large amount of information into manageable, readable sections.
  5. Use bulleted or numbered lists to help your readers quickly scan the text and locate the information they need.
  6. For ease of reading, avoid the overuse of flashy graphics or text written in weird fonts or colors. Also, provide straightforward information with credible references and links to additional resources.

You do have some flexibility in writing for your business website. For example, you do not always have to use full sentences and perfect grammar. Readers who are seeking facts quickly do not want to wade through long, flowery prose to figure out your point. A certain amount of literary license is acceptable, as long as your content is clear and informative. However, you should check your text for readability and aim to write at an eighth-grade reading level. (This is an approximation and your writing strategy may be different, depending on the type of content you are including.)

The exception to this recommendation is when people are purposely seeking more detailed information about a particular subject, and they are willing to take the time to read longer articles or content. If, for example, you run a business website or blog that offers professional advice or technical information, you can post longer pieces without being concerned that visitors will give up and stop reading. To accommodate both types of readers, Jakob Nielsen, an expert on web content and usability, suggests writing a short page with concise answers, linked to a page of more in-depth articles and additional information.

Finally, one way to earn more money with your home business website is to find out what other successful people in your field are doing. Visit several websites and take note of what attracts you to stay on the pages and read their content, as opposed to what turns you away. This research, in conjunction with the writing tips provided here, can help you create content that will maximize the money-earning potential of your home business website.

This article was supplied to us by Katie Testa from Constant Content.

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