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Hiring a Web Content Writer

March 5th, 2010

hiring-content-writers.jpgWhether you are an affiliate marketer, a business owner, or you simply want more traffic to your site, hiring a web content writer may prove to be a wise investment. Having optimized content on your site, landing page, or blog is one of the main keys to getting organic traffic to your site. Organic traffic means that people are naturally finding your site when they do a search on a search engine like Google. Because content is so important, you need to learn and have time to write the content properly or hire a web content writer to do it for you. Before you start creating content, there are several things you need to do.

Keyword Research

Keyword research is the foundation of creating content for your site. It may sound scary if you’ve never done it, but with a little time and patience, you can learn exactly how easy it is. If you don’t have the time or patience, you can hire someone to do all this for you. If you choose to hire a web content writer, then make sure that they have experience with doing keyword research. In-depth keyword research would be entirely too long to put into this article. Here are some basics for you to start with, though.

You can buy fancy keyword software programs that are detailed, thorough, and very handy. Many web content writers use them. However, when you’re first starting out, you may not have the money to invest in them. If that’s the case, your best bet is to use the Google Adwords keyword tool — it’s free. Here you can enter possible keywords to see how many searches are done for that term or phrase. Enter one per line. For the “match type” drop-down box, choose exact. All the numbers will change. This tells you how many searches were done for that exact phrase. You’ll also see many other variations that you should consider.

Next, go to Google. For whatever phrase you’re interested in, enter it in the search box. You want to wrap it in quotation marks, which tells Google to look for that exact phrase. Now at the top, above the results, you’ll see “1-10 of about xxxx results”. The “xxxx” tells you how many other sites you’ll be competing with for that term or phrase. Do this for different terms or phrases until you find something with little competition (ideally 100k or less), but with a good amount of searches per month. Now, even if you choose to hire a web content writer, you’ll have a list of good keywords to start with. If you’re going to write the content, then you know these are the phrases you should target.

Finding the Right Web Content Writer

If you’re going to hire a web content writer, you’ll be overwhelmed by the number of different writers out there. First thing you should do is to look at any examples, samples, or resumes they may have. However, you have to keep in mind that many web content writers do ghostwriting. That means they write for their clients and they never attach their name to the work. The content becomes 100% owned by their client and they have no right to show that work, unless specifically given the go-ahead from their client.

Secondly, contact them! This seems like a no-brainer, but many people will browse a site and never bother to contact the web content writer before deciding to hire or keep looking. You never know what you may find out if you contact them. Plus, you learn a lot by just a few communications with them. Are they courteous and professional? Are they personable? Depending on the type of content you need, you may be interested in a web content writer who has specific qualities. Their heart may be more into some type of projects than others. That’s only natural. Learn about how they interact and what kind of person they are easily just by a few simple email exchanges or phone calls. This will give you an idea of the quality of your prospective writer’s work and help you to make a decision on whether or not this person should be hired for your project.

This article was supplied to us by Veronica Davis from Constant Content.

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