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Building Better Links: Anchor Text

March 17th, 2010

anchor-text-links.jpgIt is apparent that most webmasters are aware of the importance of building inbound links to their website or blog. After building hundreds of backlinks, many webmasters are left frustrated and confused at the results. They have not gained the traffic they desire and therefore they are not making enough money. This low level of monetary gain can be attributed to poor use of anchor text.

Whenever you build a link to your website on another site, you are creating anchor text. This can be your name in a blog comment, or the part of a sentence which you choose to hyperlink. This will affect your standing with the search engines because the anchor text tells them what your link is about. So if you always use the anchor text “Bob” when posting a link, your website will rank higher in the search for “Bob”.Unless your website is dedicated to “Bob”, you probably won’t get the targeted traffic you desire. Obviously there are other factors that go into search ranking, but having the right anchor text for your backlinks is a relatively important just one.

Now that you know that anchor text can greatly affect your search engine ranking for a specific phrase, how do you know what phrase to use? Most websites are based around a specific topic. This topic can have various different keywords associated with it. Search through the text on your site and see which keyword phrase is most prevalent. You should then use a keyword tool to check the number of searches that your targeted phrase gets per month. You can also check the competition. If the number of searches and competition are at an average level, you should begin marketing your website using that phrase as anchor text.

Placing your anchor text into an article is a simple process. Generally you will be given an option to turn a string of text into a link. Sometimes you may have to input the HTML yourself, but it is easy to learn. It is good practice to place links with your anchor text on sites that are relevant to yours. This way your link won’t look out of place. Depending on the specific site and the context, it might seem “spammy” if you try to place your link on an irrelevant site. However, as long as the anchor text you use is properly targeted to the phrase you are trying to rank for, you can still gain some benefit.

Now that you are aware of the importance of including relevant anchor text in your website’s inbound links, you can focus on link quality. You will have to learn which sites Google respects and which ones are practically ignored, but with practice and experience you will become more proficient at this. Anchor text is only one piece of a very big pie.

This article on links and anchor text was supplied to us by Christopher Lawrence from Constant Content.

2 Responses to “Building Better Links: Anchor Text”

  1. comment number 1 by: VizFact Online Marketing Tips

    Awesome post.

    You answered one of my main questions, how important is anchor text ?

    So about two weeks ago I started leaving my name with the slash and a keyword just in case, I thought it was a waste of time and better than being named “internet marketer”, which sounds ridiculously stupid as a name for leaving comment, but it still served a purpose, I was wondering if it even mattered and you have shown me that it did.

    Thanks For the tip. Its the small things like this that count in the long run.

  2. comment number 2 by: Eamon Diamond

    Anchor text are really effective in building better links..Great post! Thanks!

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