A website can be a large investment for a business. From conception to launch, the cost can easily be tens of thousands of dollars. Unfortunately, many website owners find out that the old saying, “if you build it, they will come” doesn’t always hold true. After making a large investment to build a quality website, often there is little or no money left to generate traffic. Luckily, there are several ways to get people to your website using free methods.
The most important thing that you can do to generate traffic to your website without paying a cent is to use good search engine optimization (SEO). This basically means your website is set up so that search engines can easily “spider” it and find keywords that are relevant to search queries. Put in the simplest terms, you must include relevant keywords in the text on your website so that search engines will associate your site with the most appropriate search phrases.
Information on SEO is readily available on the Internet. Learning how to effectively use SEO will take some time, but it is worth the effort. Some good places to start are webconfs.com, seobasicsguide.com, and helium.com. Take some time to learn about search engine optimization, and use it.
You can also drive a large amount of traffic to your website by using social networking websites. If you don’t already have an account with sites like Facebook, Twitter, Myspace, and Linkedin, you might want to get one. The trick to driving traffic with social networking sites is to have a large network of friends on the sites. Send an enticing tweet or update and you will start to see your traffic go up. You should also encourage your employees to help you by making posts on their accounts as well. The more references to your site, the more traffic you will see.
Along with social networking sites, you should also take advantage of social bookmarking sites. Open an account with stumbleupon.com, digg.com, and buzz.yahoo.com. Using social bookmarking to drive traffic to your website is similar to social networking, but these sites are more about sharing great websites. To get the best results, make sure that you take a little time each day to be an active member.
Everyone loves to get something for free. If you can find a way to offer something, anything for free on your website, then you will see your traffic numbers soar. This can be anything of value like a free sample, coupon, newsletter, or information. Once you have added a free offer to your website, go to totallyfreestuff.com and list your freebie. If you are offering a free item that people are interested in, news of it will spread like wildfire. Other freebie websites will pick up your listing and send traffic your way too.
Don’t forget to use good old grassroots advertising to generate traffic too. List your website on your letterhead stationery, the signature line of your emails, and your business cards. Make sure that it is on any flyers, brochures, or coupons that you offer. If your business gets walk-in traffic, then put your Web address on your door beneath your business name. Anything that your customers see should have your website listed on it.
Generating traffic to your website using free methods isn’t a hard thing to do, but it does require a commitment of time. Each time you update the information on your site, keep SEO techniques in mind. Take the time to update your company correspondence to include your Web address. Spend a few minutes each day to use social networking and bookmarking sites to drive traffic. Find an interesting freebie that you can offer on your site. With dedication to these methods, you will more and more visitors to your website.
This article was supplied by M.A. Gallant from Constant Content.