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How to Write Product Review Articles

October 23rd, 2010

product-review-writing.jpgWriting good product reviews is an important skill for bloggers and freelance writers because these types of articles have the potential to bring in some of the best returns in terms of advertising revenue. Earlier this week we had a new writer who has applied for regular work here at Karlonia.com, and in the course of searching for relevant material with which to compose a reply, I found a nice chunk of text in an email that I had sent to a previous writer who was inquiring about what kinds of topics should be selected for publication. Among other subjects, I suggested the idea of doing product reviews because they have been some of the most consistent performers, especially when combined with good SEO strategies.

After looking through some of my more lengthy email replies, I figured that I might as well use the relevant sections of these as articles that can supply information to other prospective writers. Although this particular product review writing method focuses mostly on Amazon, it can be applied to other major retail sites or even to large auction sites like eBay. In any case it is always preferable to do some basic keyword research in advance (if you are a freelance writer, the publisher may do this for you) so that you have some idea of what kinds of products people are actually searching for, and perhaps more importantly, which ones still have relatively low competition in the search results.

Here is a step-by-step procedure that I use for writing product review articles. This is always a good category to write for because product or service-oriented articles tend to attract well-targeted advertisements and good revenues. They can also be some the easiest to write after you have had some practice with them. You may be able to use a procedure similar to this one for other types of articles after making some modifications.

1. Look around your home and find a product that you have purchased and used for long enough to gain familiarity with it. This could be anything from your computer or peripheral devices to something more mundane like furniture items or kitchen appliances. You can also include things that are used in the outdoor areas of your property like garden tools, lawn maintenance equipment, and the like.

2. Go to Amazon.com. Type in the name of your item in the search bar and look through the listings until you find it. (Alternatively, if you happen to be at a site like Karlonia.com, you can just go to the section in the upper right of the page where it says “Search on Amazon” and type in the product name there). If you know some specific attributes of the product such as the manufacturer or the model number, include these in your search phrase. Otherwise just look through the results until you find something that looks similar to what you have.

3. Read the product description at the Amazon page to make sure that it matches the item you have chosen. In the unlikely event that you cannot find the item (there are very few things that cannot be found at Amazon), you can go back to Step 1, choose another product, and repeat the process.

4. Read through the customer reviews of the product and see how these compare with your actual experience. You can also look at reviews of products that are similar to yours and see how these compare with each other. Some of this information can be used in your article.

5. When you are ready to write the article, you can include one or more of the following categories of information:

  1. Describe the benefits of the product, then list its features.
  2. Discuss the advantages and disadvantages of the product (pros and cons). You may want to use a numbered or bulleted list format for this.
  3. Tell the readers about your personal experiences with the product (for example, how did it help you, did you have any major problems with it, etc.).
  4. If applicable, mention any dealings you had with the merchant (seller) or the company’s customer service representative.
  5. If your overall experience with the product is mostly positive, you can recommend the product for people who are trying to solve a relevant problem. If your experience is mostly negative, you can suggest that readers look at another similar product that has a better track record of customer satisfaction.

6. Proofread your article, submit it for publication, and receive payment. :)

Remember that as long as you choose something you are actually familiar with, this should speed up the writing process substantially and make things relatively easy for you. Otherwise you will need to spend a fair amount of time doing preliminary research and figuring out what to write, and this will slow you down. This general principle applies to other categories as well; for example, if you are writing travel-related articles, you will probably find it much easier to write about a place that you have actually visited (or better yet, the place where you live) than a place that you have never heard of before beginning the necessary research. For how-to articles, you will have an easier time if you choose something that you have actually done before instead of relying on other people’s descriptions of the process and then having to synthesize and regurgitate the information.

To summarize, when in doubt about topic selection, stick with what you know — almost everyone is an expert at something.

One Response to “How to Write Product Review Articles”

  1. comment number 1 by: Ireland5

    Great article! One caution - when you look at others’ reviews like those posted on Amazon or similar sites, keep in mind that some of these reviewers may have not read the directions for the product and have run into trouble installing or using it simply because of their own stupidity. I have found this rather frequently in electronics/computer reviews. For example, I have recently looked at purchasing a T.V. antenna and was hesitant about a specific product. I asked a known expert about what I had read and he explained why the reviewer did not know what he was taking about! This has happened before with other products - even with products that I own and would rate highly. Another reviewer gave it a low score. You gave the best advice: “Remember that as long as you choose something you are actually familiar with…”

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