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How to Find a Profitable Niche Market

March 28th, 2011

niche-profits.jpgFinding a profitable niche market is the first step to making money online and succeeding in your online business. In order to do this, you need to look for a niche that will target a buying market. Getting into the right niche is vital if you want your Internet marketing efforts to be productive and earn profits for you.

There are several ways you can make money online. You can sell your own products, make commissions from affiliate products, or make money through AdSense clicks. Whatever way you choose to earn money on the Internet, the following basic steps will help you find profitable niche markets, which you can capitalize on to succeed in your online marketing efforts.

1. Do some market research. What products are hot? What are the buying trends today? Look for hot products that are selling on the Internet today. High popularity means higher chances of selling to more people, and this translates to more profits for you. By identifying the buying market, you are targeting the niche in which people will most likely spend their money on products and services. When more people are willing to buy a product in a particular niche, you will generally have more chances to make money from advertising or direct sales related to such products.

When beginning the actual research, you can go to Amazon or Ebay and find their bestselling products. Ebay Pulse gives you the current trends with their 10 most popular searches. Amazon lets you search by category and shows you the bestselling products for each. Clickbank is another good source for profitable niches where you can find the most popular digital products that are selling well.

2. Choose high search volume, low competition keywords. Once you have identified your niche market, do your keyword research. Keywords are the lifeblood of your SEO efforts and choosing the right keywords is one of the determining factors for your success. A keyword with a lot of search volume means that many people are interested in that topic, and that translates to more potential traffic for you. High traffic to your site increases your chances of making more money. In choosing keywords, it is important to look for a balance between the volume of searches and the number or quality of competing sites for that keyword. The lower the competition you have for the keyword, the easier it will be for your site to rank in the search engines.

3. Choose long-tail keywords. In most niches, the easiest way to make keywords work for you is to choose long-tail keywords, which are phrases that contain three words or more. Using these types of specific phrases enables you to zero in on your target more effectively. Search volume for these phrases is generally less than what you would find for the broad “short tail” terms, but the traffic you generate from these is more targeted, giving you better chances at conversion. And because these keywords are more specific, you are also able to narrow down the competition and in most cases will have a much better chance of actually getting your site ranked somewhere in the first or second page of the search results.

Whatever niche market you choose to build your Internet marketing business on, always bear in mind that in order to succeed, your efforts should be geared towards targeting people who are likely to be interested in actually buying something. Getting the buying market to your site increases your chances for converting the traffic into profit.


This article on finding profitable niche markets was supplied by “writerkathy” from Constant Content.


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