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Libertarian Internet Marketing Blog

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Website Optimization Tip: Place Videos Below the Fold

February 16th, 2008

wordpress-more-tag.JPGOver the past two days, I have been exchanging emails and BlogCatalog messages with another site owner who had a very slow-loading and graphically cluttered home page. Although I normally don’t like to criticize other webmasters, this particular page seemed like an egregious case of poor optimization and advertising overload. So when I clicked through to his blog at Etavasi.blogspot.com after I received a notification from BlogCatalog that he had added me to his friends list, I left a short message in his profile shoutbox thanking him for the add and mentioning that his home page was taking an especially long time to load. I noticed that in addition to multiple ads and banners everywhere (many of which had animated graphics that caused my computer’s fans to squeal), most of his posts contained YouTube videos and had very little text content.

At this point, I remembered an optimization tactic that I had implemented on this site about one month ago and suggested in my comment that he could move some of his videos “below the fold” of the posts so that they would not add to the total file size of the home page and further slow it down. At first he did not understand what I meant because of the language differences (he is Malaysian and probably not a native English speaker), but after a few emails I was finally able to get the message across by using my previous post on Chinese New Year as an example of what I had done to reduce the loading time for my main index page. The CNY article had four embedded YouTube videos in it, but I managed to keep them all off the home page through strategic application of the WordPress “more” tag.

The “more” tag is a function that will divide a post in which it is used and place any content that appears below the tag on the permalink page but not on the home page. It will also generate a link to the permalink page on your home page that entices readers to click through and read the rest of the article. This function is very useful for breaking up long posts, reducing problems with duplicate content, and allowing you to use multimedia and larger image files without having to worry about them slowing down your site too much. To use this tag in a post, you can simply place your cursor at the desired location and press the “more” button that appears in your admin panel just above the text window. The image in the upper left corner of this article shows you what this button looks like.

If you use this option to break up posts containing videos, it is a good idea to write some descriptive content that can be placed above the videos so that you still have enough text on the home page to optimize for keywords and increase your potential search engine traffic. Meanwhile, if you want to test your loading times, figure out how large your page files are, and read some suggestions on how to optimize your website, you can use the web page analyzer tool at WebSiteOptimization.com and receive a free diagnosis.


Karlonia Adds Full Feeds, More Readability for Mobile Phone Users

February 10th, 2008

wordpress-plugin.jpg After replying to comments from Entrecard members and advertisers earlier today, I finally got around to uploading and activating two WordPress plugins that I had downloaded a few days ago. The new features will primarily affect people who are using RSS feeds or cell phones to access the content on this site.

The first plugin removes the problem of WordPress truncating post content in feeds whenever I use the “more” tag to break up longer articles. The “more” tag is useful not only for avoiding duplicate content issues, but it also allows me to place things like videos or large images “below the fold” where they will not add to the file size of my home page and slow down loading times. However, I have read on other sites that there are some people who will refuse to subscribe to blogs that do not publish full feeds, so in order to accommodate these folks I have installed the Full Feed plugin. This should allow everyone to read the entire content of my articles in their RSS readers without it interfering with my ability to split up long posts when the need arises.

The second plugin is called WordPress Mobile Edition and affects (surprise!) users of mobile phones. It is supposed to automatically detect mobile browsers and create an appropriate interface that will allow better readability of the site through this particular medium. It was developed by Alex King of AlexKing.org as a way for WordPress bloggers to increase the functionality of their sites and improve the overall user experience.

Hopefully these two new additions will improve the ability of a more diverse group of readers to access the information available here so that we can all improve our knowledge base and increase our personal and economic freedom. Meanwhile, if you have any suggestions for plugins that you think would improve your experience here at Karlonia.com, please feel free to mention these in the comment section below.


BusinessBlogger.net Launches February Contest for Bloggers

February 6th, 2008

blogging-contest-prize.jpgOne of the ways in which a relatively new blog can generate some buzz and get a head start on building up traffic is to run some type of contest that will provide a natural incentive for other people to visit and link to the targeted website. It has become somewhat of a trend in the blogging world recently, and yesterday I just happened to run across such an event sponsored by BusinessBlogger.net. In fact, this post is supposed to serve as my entry into this contest according to the sponsor’s rules.

In addition to running the contest to promote their main blog, they are also launching a new directory site called Business+Directory that is accepting free submissions during February for people who are entering the contest. Currently, the directory does not seem to contain any sites, but the basic infrastructure and categories are there. Presumably it will be filled with approved sites from the contest participants after enough entries have been submitted.

Here is a summary of the contest rules as I understand them. Any readers who have their own blogs should perform the following steps in order to receive an entry:

1. Make a blog post and link to the BusinessBlogger.net contest page as I have in the first paragraph above.

2. Link to the Business+Directory site as I have in the second paragraph above.

3. Your post should be written in your own words (no duplicate content) and should be at least 250 words in length.

4. The contest will continue until the end of February 2008. At that time, two winners will be chosen at random and prizes will be awarded during March.

5. The grand prize is $500 cash paid via PayPal; the second place prize is a new BFG NVIDIA GeForce 8600 GT OC 512MB PCIe with ThermoIntelligence Graphics Card, which will be shipped via USPS.

6. There is a fine print disclaimer which states that at least fifty total entries must be received in order for them to award the prizes. So far it looks like there are about 30 entries and we’re still near the beginning of the month, so we’ll probably reach the minimum threshold.

Overall, the contest looks like a pretty good idea. I probably won’t win either of the main prizes, but I will be able to get in a free directory submission, and with other webmasters linking to the directory page, the likelihood of my link eventually getting some juice from the search engines is significantly increased.

Of course, an even better idea would be to run a contest myself here at Karlonia.com. Even before I discovered BusinessBlogger.net, I have been thinking about having an essay contest where people could submit essays or articles and get free links back to their sites in addition to some small cash prizes for people who write good quality articles.

I’m not sure how much interest there would be for something like this, however - people may be too lazy to write the articles, and I could wind up either getting a lot of duplicate content stuff or not enough submissions. I might need to float the idea on a few forums or other venues and see if there are enough interested people out there to make this worth doing.


How to Do Web Content: 6 Reasons for Outsourcing Blog Posts

January 18th, 2008

how-to-do-web-content.jpgMost of us who have been blogging for any significant amount of time have heard the phrase, “content is king”. It has been repeated in so many publications that it has surely become cliché by now. I have read articles from a few folks who have challenged the notion somewhat, claiming that things like traffic generation or social media have become more important. However, even if it is technically not “king”, few people could reasonably disagree with the idea that content is still the ultimate backbone of any website. Without some kind of actual written content, one cannot be indexed in search engines, and it is unlikely that a website could make much money without displaying any text (although I wouldn’t be surprised if someone has actually tried this).

When creating and maintaining blogs for income purposes, the need for a consistent supply of content is often one of a webmaster’s greatest challenges. Although bloggers can always write all of the posts themselves, most professional webmasters soon realize that this is a very time-consuming task and begin looking for alternative solutions. Fortunately, this is a task that can be outsourced - that is, contracted out to other people in exchange for a fee. If you are a beginner in this particular area, or have been a “hobby blogger” who wants to take your blog to the next level, this article will explain six reasons why you should consider outsourcing your article writing chores. Some of the ideas were derived from an excellent guest post by Rock from InternetBabel.com; I have also included my own impressions from personal experience with writing and publishing blog content.

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Karlonia Battles Spam, Adds Enhanced Commenting Features

December 21st, 2007

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comment-spam.jpgAfter several months of being a very minor issue, the problem of automated comment spam suddenly became a significant problem on this blog approximately two days ago. Comment spam, which had been arriving at a very manageable rate of 2-3 messages per day, sharply increased to 5-10 spams per hour recently, prompting me to search for some kind of solution to this in order to avoid being overrun by irrelevant information and dubious outbound links.

Fortunately, I have found something that seems to be working so far. It’s called WP-SpamFree, a WordPress plugin that effectively blocks comment spam that comes from automated “bots” by taking advantage of the fact that most of these bots are not equipped to process JavaScript or cookies, features that most Internet users have enabled by default. Moreover, it is able to block spam without having to resort to turing numbers, captcha, challenge questions, or other “features” that are likely to annoy visitors who wish to make a legitimate comment. If a user happens to have JavaScript and cookies turned off, the plugin is supposed to prompt the visitor to turn these back on before posting a comment.

I managed to get the SpamFree plugin installed a few hours ago, and so far it seems to be working; there have been zero comment spams during a period of time when I was previously receiving at least 20. The only disadvantage that I can see with this particular solution is that it is designed to prevent spam from bots but not human comment spam; however, I can effectively deal with the latter through vigilance and prudent moderation. Meanwhile, you can read about the details of WP-SpamFree and how it works at Hybrid6.com/WebGeek.

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Blogging Explained in Simple English

December 11th, 2007

This morning I discovered a nice little three minute video that explains the concept of blogging in a way that most non-bloggers (yes, amazingly such people still exist!) will probably understand. It also saves me the trouble of typing out one of my 1,000+ word essays saying essentially the same thing.

Video credit goes to Lee LeFever at www.commoncraft.com/show.


The Seven Habits of a Successful Writer

October 19th, 2007

This article by Kat Yares lists seven important actions that we can take in order to become successful writers and bloggers. As these actions evolve into established habits, the tasks of consistent writing and posting will eventually seem easier and more natural.


1. Read

To write you must read. Anything and everything. If you’re a blogger, read other people’s blogs. You must pay attention to how others put words on paper or type them into their web pages. By reading, you discover what readers or editors are looking for and what has been successful.

2. Observe

Watch people. Look at their mannerisms and characteristics, eavesdrop on their conversations. See your surroundings. Feel the wind in your face. Hear the sounds of nature or the sounds of the city. Allow yourself to feel the warmth of the sun or the iciness of a winter rain. Describe it.

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Motivation for Writers: Guts or Gusto?

October 14th, 2007

Although this article by L.T. Wright was composed from the standpoint of a traditional freelance writer, most of the same motivations and experiences that the author mentions also apply to modern bloggers. The technology of writing and publishing has certainly changed; instead of dealing with brown envelopes and mailboxes, we can simply press that handy-dandy little “Publish” button. However, this article is still one that I can readily relate to because the fundamental experiences involved with creating new content and attempting to make a living from it have not substantially changed with the passage of time.


What exactly is it that motivates wannabe writers to take the plunge into the competitive, minefield spawn world of writing?

It is a scary experience finally posting off with shaking hands and apprehension, that big brown envelope full of all your hopes and dreams of becoming an established writer. Now the waiting begins and you start to count rejection letters jumping over the fence in place of sheep in your sleep.

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Overcoming Writer’s Block: Freewriting

September 2nd, 2007

Like anyone who is in the business of creating content for a living, we bloggers sometimes have to deal with the phenomenon of writer’s block. This article by Jeff Johnston explores some of the common causes of this condition and describes a technique called freewriting that can be used to overcome it.


Writer’s block is the bane of any writer. Most of us, if not all of us have experienced it at one point or another in our writing career. For those of you who don’t know what it is, writer’s block is a condition that occurs when a writer sits down to write something and cannot get anything to appear on the page. It is a mental block that seems to cease all creative thought. There are many causes of writer’s block:
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Independence Day Theme Installed

July 4th, 2007

As you have probably noticed by now, the visual theme of the site has changed. The new theme is called “Independence Day” and was created by JTk (yes, that is how he spells it) at imjtk.com. This seems like a good choice for now since it happens to be July 4th and I have been searching for something other than the default theme that I could easily use but still modify to my liking later.
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Leo Di Milo Launches “Idiot Affiliate” Blog

June 18th, 2007

Leo di Milo has launched a new blog called IdiotAffiliate.com that is quickly becoming a valuable resource of information for novice webmasters and affiliate marketers. I was an avid reader of his site DrunkOnLife.com back in the heyday of autosurfs and HYIP around 2-3 years ago, so I was pleasantly surprised to learn about his latest project. Here is an excerpt from an email newsletter that I received from him a few days ago:

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