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How to Find a Profitable Niche Market

March 28th, 2011

niche-profits.jpgFinding a profitable niche market is the first step to making money online and succeeding in your online business. In order to do this, you need to look for a niche that will target a buying market. Getting into the right niche is vital if you want your Internet marketing efforts to be productive and earn profits for you.

There are several ways you can make money online. You can sell your own products, make commissions from affiliate products, or make money through AdSense clicks. Whatever way you choose to earn money on the Internet, the following basic steps will help you find profitable niche markets, which you can capitalize on to succeed in your online marketing efforts.

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Using Video and Audio for Internet Marketing

March 27th, 2011

play-symbol-audio-video.jpgMaking money online used to be fairly simple. One would be able to create a simple, one or two page website with keyword rich content, and then promote it by plugging in meta keywords and getting a few dozen backlinks. This would usually result in a website that would be fully capable of ranking in search engines, after which it would generate and sustain income. Now, however, almost everyone seems to be employing the same techniques that used to work, and their effectiveness has dulled accordingly. While the “old school” methods of Internet marketing are fine if you work harder than other marketers, truly capable marketers are always looking for new avenues to generate traffic and sales. As such, video/audio marketing is still fairly new, but it is one of the things that the A-list marketers have picked up on. But how exactly can you use video/audio to your advantage if you’re an Internet marketer?

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Five Methods for Developing a Company Name

March 3rd, 2011

company-names-logos.jpgThe name of your business is one of the most important marketing tools you will develop. It is how the business community will identify your company, and it will be your company’s first impression to the public. Choosing a good company name is a critically important decision. If you choose a good name, then you have something that you can use to drive revenue. If you choose a confusing name or one that is hard to understand, then you will spend as much time explaining your company name as you will in finding new customers.

If you have a limitless budget and can launch your new company with an impressive marketing campaign, then you can choose any name that you prefer. But if your budget is limited and you are trying to establish a company that can hit the ground running, then check out these ideas for developing your organization’s name.

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How to Sell Paper Money Online

February 26th, 2011

selling-paper-money.jpgThe advent of the World Wide Web has opened the doors for thousands of collectors, small businesses, and online marketers. This is especially true for individuals who have a niche market that they want to get out to the population. Because of the Internet, it is now possible to sell paper money online and not need to have a store front.

If you are looking to start an online business, or if you have the inventory but are looking for a way to sell your stock, try these tips to get started.

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Confessions of a Telemarketer: What It’s Like on the Other End of the Phone

November 24th, 2010

telemarketing-cartoon.jpgDuring the summer of her freshman year, Mary needed a job but wasn’t thrilled with the prospect of working in a restaurant or retail store, and couldn’t find other jobs for which she was qualified. Since she was in the process of earning her degree in Journalism, she pictured herself in a professional setting. Her friend Kyle mentioned that he had been hired by a local telemarketing firm.

What about the stigma?

Society collectively cringes at the mention of telemarketing. The job is, essentially, to sell a product or service to a person in their own home or workplace. These calls can intrude on family or private time, and the receiver isn’t necessarily in the market for such a product. Mary admits that when she told friends her summer plans, she felt embarrassed saying “I’m a telemarketer.”

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The Power of Free

September 16th, 2010

free-internet-marketing.jpgThere are many great companies on the Internet who are never found in search engines. It is foolish to think that if you have a great product and a flashy website, then people will come. With millions of websites on the World Wide Web, even the best companies can be overlooked. The challenge is finding cyber viewers and getting them to click over to your site.

There are many ways to drive traffic, but in general you would do well to have good SEO (search engine optimization). The name of your website should be relevant to the content and contain search words. You can also use click farms and link exchanges, but the quality of traffic from the sources is usually quite low. There is another method of driving people to your website that you may not have thought of — give it away for free.

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Social Networking for Business

September 4th, 2010

social-networking.jpgThe Internet is a treasure chest of opportunities for businesses to communicate and connect with their target audience. Social networking is one form of communication on the Internet that can provide businesses with an inexpensive, rich connection to an audience that covers the globe. Social networks like Facebook and Twitter, as well as online communities like forums, blogs, and wikis can be useful platforms for strategic marketing.

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Product Marketing Strategy: What Is an Upsell and a Downsell?

May 12th, 2010

product-marketing-upsell.jpgWhether you are selling your own product online or promoting an affiliate product, if you are not including an upsell and downsell in your marketing strategy you are throwing away money. These two methods can increase your business profits drastically and once set up will practically run themselves.

For those that are not aware of an upsell or downsell here is a brief explanation of both:

What Is an Upsell?

An upsell is a more advanced and expensive version of the product you are selling or promoting. If a customer agrees to buy a basic package, you would then offer them the chance to upgrade to the better product at an additional charge.

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Pros and Cons of E-book Publishing

May 9th, 2010

ebook-pros-cons.jpgFor many authors, once they decide to get their work published, reaching that goal can be an exciting but frustrating journey. The work involved in publishing is a far cry from an author’s writing efforts, often involving a great deal of marketing and self-promotion. The business side of the book world can be daunting, especially in the area of print publishing, but electronic publishing is a viable, welcome alternative for many authors.

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Clickbank Introduces Flexible Commissions, European Direct Debit

March 31st, 2010

clickbank-logo.jpgToday Clickbank released the latest issue of its newsletter to affiliates, vendors, and subscribers. The most significant portions of this from an Internet marketing standpoint are the ability for vendors to set different commission rates for separate product offerings and the availability of a Direct Debit payment option denominated in Euros for customers in Germany and Austria. The details of both relevant sections have been reprinted below.


New Flexible Commissions Option

ClickBank is pleased to announce an exciting new change to the way vendors offer affiliate commissions.

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Marketing Your Online Business with Affiliates

March 14th, 2010

affiliate-marketing.jpgMarketing your online business can be an expensive venture. There are many different internet marketing options out there, and most of them involve a lot of work and money. One way to bypass having to pay for the cost of advertising is to use affiliates. Affiliates will promote your business and you will pay them a commission based on what they are able to sell. The goal of an affiliate program is to increase profits by pushing more sales and reducing advertising cost.

There are several ways to set up an affiliate program. Probably the most obvious way to do it is to host one on your website. You can post a link to your new self-run program somewhere near your site’s Terms of Use page. This will allow people to see what you have to offer and apply to be your affiliates. You will need to obtain some analytical software in order to be able to track their sales and pay them accordingly. This is an effective process used by larger businesses, but it may be too much work for a sole proprietor.

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